Wempe. On 5th Avenue. Has a bunch of brands. Plus across the street are several high end boutiques. Well worth a visit.

 

The former Touneau Time Machine on E 57th.

 

I agree with @Actium that Wempe on 5th is an easy one. They have lots of brands and the location is surrounded by lots of mono brand boutiques such as Breguet and Tag. However, I was just there 10 days ago and the store was looking a little tired.

we’ve had very good experiences at Watches of Switzerland at Hudson Yards. Excellent setting, lots of brands and good service. Another advantage of Hudson Yards is that there are also several other mono brand boutiques located in that mall - Panerai and Cartier to name 2 - that you can easily spend a few hours watching shopping.

 

Depends on what you're looking for.

Boutiques on 5th Ave. Grey dealers on 47th St.

 

Don't go near Canal Street.

 

Bucherer, formerly Tourneau on 57th and Madison and Breitling and Vacheron is across the street.

Grand Seiko and other brand boutiques are nearby on Madison, along with Cellini which I just checked moved to 56th and Park Ave.

 

Thanks all. Just looking for places along the way of our sight seeing route, not looking for anything in particular.

 

On Madison Ave and Fifth Ave, between 54th and 59th Street, you'll find practically any watch brand that isnt a micro.

Stores with a variety:
Tourneau/Bucherer Time Machine
Wempe

Brand boutiques:
Omega (with Swatch next door)
Breitling
IWC
Grand Seiko
Hublot
Tag
AP
Vacheron
Blancpain

I probably missed a few too.

 

Do not miss Cellini Jewelers! A great and welcoming store with many independent watchmakers represented. The Vacheron boutique is fun, and the new A Lange boutique should be a delight. I would consider making an appointment at the later two, just asking for introduction to the brand.

 

Hope to visit the former Tourneau. Used to love to go in the one in Vegas Caesar's Forum Shops.

 

Wempe. Eye candy deluxe.

 

Do you want to just see a bunch of watch brands in one place, or see watches you wouldn’t normally?

There are tons of boutiques of brands I’d never be able to see because they don’t have a ton of boutiques.

 

absolutely go to the diamond district. don't buy anything without knowing exactly what you're doing, buy it's a fun experience. my fav street in nyc

 

Sorry for the late follow up. We did go to NYC and focused our time between the World Trade Tower area and the Rockefeller Center area. Didn't come across any of the boutiques but there were plenty of watches around. They even sell used luxury watches at the huge iconic Macy's. Macy's had the biggest display of Seiko I've ever seen. Rolex and Omega were spotted at a store at Rockefeller, near the Empire State Building and a few other places I can't remember.

I wore my 38mm Murph which was the perfect wrist companion for the short trip.

I passed a Swatch store in the Grand Central station and couldn't come home without the Moonswatch.