If it were smaller I'd have bought it.They were probably trying to be true to the size of the watch that Dave Scott wore on Apollo 15. So no, I don't think the smaller size would have broadened the appeal, since the appeal is primarily about the connection with the moon.
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The magic little plastic watch that loses 0.5 sec every two months.Irresistibly mint! Excellent one!
It's an easy complication to add and helps keeping the tricompax configuration of the subdials, however that's a seriously cool watch and I love it.The 24-hr sub-dial is kind of useless ... I guess it would come in handy for spelunking or solitary confinement in the SHU, but not sure why Seiko and Miyota (especially Miyota) have this feature on some many of their movements.