Rolex in Films(short list)

All The President's Men (1976) - Robert Redford wears a stainless steel Rolex Submariner. His editor wears a Rolex GMT.
Carlito's Way (1993) - Rolex Day-Date worn by Sean Penn.

Color of Money, The (1986) - A nice close-up of a stainless steel Rolex Datejust with Jubilee bracelet worn by Paul Newman and handled by Tom Cruise.

Courage Under Fire (1996) - Denzel Washington is clearly shown wearing a stainless steel Rolex Submariner with date on his right wrist.

Crossroads (1985) - A stainless steel Rolex Datejust is traded for a guitar and hat.

Deep, The (1977) - Nick Nolte wears a stainless steel Rolex Submariner or Rolex Sea Dweller .

Deer Hunter (1978) - A Rolex Submariner worn by DeNiro. Other Rolexes appear throughout the movie. Namely a stainless steel and gold GMT-Master which can be seen during the Russian Roulette scene.

Dirty Rotten Scoundrels (1988) - Michael Caine wears a Rolex Day-Date.
Disappearance, The (1977) - Donald Sutherland wears a gold Rolex Submariner.

Distinguished Gentleman, The (1992) - Eddie Murphy wears a Rolex Day-Date. "Oh, another Rolex, I collect these, mine is a slightly older model!"

15 Minutes (2001) - DeNiro wears a stainless steel Rolex Cosmograph Daytona. "There's blood all over your watch". Kelsey Grammer wears a Jaeger Le Coultre Reverso with a stainless steel braclet. A gold Rolex Day-Date is also seen.

Firefox (1982) - Two good close-ups of a steel and gold Rolex GMT on a Jubilee bracelet worn by Clint Eastwood.

44 Minutes (2003) - There's a close-up of a Rolex Submariner with date. Also there's a few close-ups of a Giopini watch.

Frantic (1987) - A nice close-up of a stainless steel Rolex Datejust on a Jubilee bracelet worn by Harrison Ford.

Get Carter (1971) - Michael Caine wears a stainless steel Rolex Datejust.

Glengarry Glen Ross (1992) - A gold Rolex Day-Date worn by Alec Baldwin. "You see this watch? You see this watch? This watch costs more than your car!"

Goodfellas (1990) - One of the gold watches that Ray Liotta wears on his right wrist is a Rolex Day-Date.

Gotti (1996) - Good shots of an Omega Speedmaster Professional , a steel and gold Rolex Datejust with Jubilee bracelet and white dial and one with black dial.

Hard To Kill (1990) - A gold or stainless steel and gold Rolex GMT II worn by Steven Seagall.

Hunter, The (1980) - Steve McQueen wears a Rolex Submariner with date on his right wrist.

Jaws (1975) - A Rolex Submariner and an unknown diving watch (Omega?) worn by Richard Dreyfuss.

In The Line Of Fire (1993) - A steel & gold Rolex Datejust worn by Clint Eastwood.

L.A. Confidential (1997) - Kevin Spacey wears a Bulova while Guy Pearce wears a Rolex Oyster.

Leaving Las Vegas (1995) - Rolex Cosmograph Daytona pawned by Nicholas Cage. "$500 for a '93 Rolex Daytona? - I'll do it!"

Liquidator (1966) - Rod Taylor wears a Rolex Submariner.

Lost in Translation (2003) - Bill Murray wears a two tone Rolex DateJust.

Mallrats (1995) - A Rolex Cosmograph Daytona with a white dial.

Marathon Man (1976) - Rolex GMT with black bezel and Jubilee bracelet given as a present to Dustin Hoffman. He then trades it for a taxi fare and some change.

Marked For Death (1991) - Rolex Day-Date worn by Steven Seagall for the first part of the movie. He then wears a TAG Heuer stainless steel chronograph.

Mechanic, The (1972) - A close-up of Rolex Submariner without date worn by Charles Bronson. He also wears an unknown chronograph.

North Sea Hijack (1975) - Roger Moore wears a Rolex Submariner and a Seiko Quartz Professional Diver. Anthony Perkins wears an Omega Speedmaster(?).

One Night at McCool's (2001) - Having his Swatch stolen, Matt Dillon steals a two-tone Rolex Datejust.

Outbreak (1995) - Kevin Spacey wears a Rolex Submariner.

Rain Man (1988) - Rolex Day-Date pawned by Tom Cruise.

Revenge (1990) - Kevin Costner's character receives a green Rolex box containing a stainless steel Submariner with date which he wears throughout the film.

Rocky II - (1979) - Whilst shopping for watches, Sly is holding a Rolex Day-Date and a Lady Datejust with diamond bezel in his left hand. In his right, he's holding a gold Rolex GMT with Jubilee bracelet.

Schindler's List (1994) - Rolex Prince worn by Liam Neesom.

Tequila Sunrise (1988) - Both Kurt Russell and Mel Gibson wear gold Rolexes, a Datejust and Submariner respectively. One of the watches is also mentioned in the film.

They Drive By Night (1940) - Humphery Bogart wears a Rolex Prince.

This Is Spinal Tap (1984) - Rolex Submariner worn by Nigel Tuffnel played by Christopher Guest.

Thunderheart (1992) - Val Kilmer wears a stainless steel Rolex Cosmograph Daytona.

Titanic (1998) - Bill Paxton wears a gold Rolex Submariner .

Unlawful Entry (1992) - Kurt Russell's lawyer wears a Rolex Day-Date.

When Time Ran Out (1980) - Paul Newman wears a Rolex GMT.

Wild Things (1998) - Matt Dillon wears a stainless steel Rolex Submariner Date.

James Bond and Rolex
I'm not sure whether Ian Fleming specified 007's watch as a Rolex in the James Bond Novels. When the films were produced, Sean Connery was first to introduce the Rolex Submariner to the big screen in Dr No. Roger Moore carried the mantle in to the mid-70's but allegiances and product placement pressures forced a change of allegiance to Omega when Pierce Brosnan took on the role in the 90's. In Dr. No, Sean Connery is seen wearing a Rolex Submariner, Rolex Reference No. 6538 or 5508 which is now known amongst collectors as the James Bond Submariner.

Listed below are the Rolex watches seen in the James Bond films.

Dr. No (1962) - A Rolex Submariner

From Russia With Love (1963) - A Rolex Submariner.

Goldfinger (1964) - Rolex Submariner Model ref. 5508 (note the lack of crown guards compared to today's watch) seen right complete with a rather ill fitting two tone NATO strap. Honor Blackman (Pussy Galore) wears a Rolex GMT when piloting Goldfinger's jet.

Thunderball (1965) - Rolex Submariner.

O.H.M.S.S. (1969) - Rolex Submariner with steel bracelet. George Lazenby takes off his Submariner, places it on top of a photo-copier and then peruses a Playboy magazine. A Rolex chronograph with a silvered dial and a stainless steel Oyster bracelet is also worn by Lazenby in the film.

Live And Let Die (1973) - Roger Moore's Rolex Submariner Model 5513, takes a starring role in the film when the serrated bezel turns into a fast spinning buzz saw and a built in super magnet provides a useful tool for unfastening the zip on Jane Seymour's dress.

The Man With The Golden Gun (1974) - Rolex Submariner seen very clearly when Roger Moore smokes his cigar. A Rolex Cellini King Midas also features.