Your ignorance and presumption is astounding. I know my watches well, own plenty of them and did a tremendous amount of research before this purchase. This is a well-known jeweler in NYC and someone I've purchased multiple watches from before, all of which were serviced AT ROLEX on 53rd and 5th with no issue. He had 15-20 pepsi references I was looking through and I simply assumed this was a service bezel or a variation I had not seen yet. He has let me return watches I was not happy with as well as swap out watches for others if I wasn't happy with the purchases. We have a good, long-standing relationship so I had zero concerns about the end result of my purchase. My suspicion about the bezel is precisely why I made this original post. To get opinions and insight as to whether or not a bezel like this had been seen before. Those are the facts, chief.