Having owned 3 different Rolexes, and now the proud owner of my first Omega, let me say this: Yes, Rolex are very well made, as are Omega. To me, the price difference reflects not some intangible difference in quality of materials, construction, or workmanship, it reflects Rolex's powerful advertising campaign of the last several decades. I got hooked on Rolex for the same reason as others: some movie or TV star (in my case, Tom Selleck on "Magnum P.I.") was constantly flashing his Rolex, and I wanted that watch.
The general public knows that Rolex is some kind of expensive, high-quality watch that rich people or people of status wear. Drive around the freeways of LA, and you will see gigantic billboards for Rolex. In the months before Christmas, the sports, political, and news magazines will have gigantic, full-page ads for Rolex. Through its advertising efforts, Rolex has become the 800 pound gorilla of wristwatches. It looks like Omega wants to muscle into this territory, and to me the watches, themselves, are every bit as good as Rolexes (Rolexi?). Looking at the 2500D Planet Ocean on my wrist, right now, I cannot tell you why someone should pay thousands more for a Submariner, even if money is no object.
The lady in the office next to me is very nice, I like her, but she is one of those people who wears alternate $5,000 watches on various days of the week, and for her (and her husband, who buys them) these watches are jewelry, not watches. She checks the time on her cell phone, while wearing a Bulgari on Monday, a Cartier on Tuesday, or a Rolex on Wednesday.
One thing I must say is that the lume on this watch (the Planet Ocean) is beyond my wildest expectations.
So the question isn't which watch is better: the question is why are you buying a watch? Is it because you want a well-made Swiss watch, or because you want a status symbol? Where do you fall on a continuum between those 2 ideas? I believe that DOXA owners fall at one end (well-made tool watch), Omega owners to the right of them i.e. in the middle of that continuum, and Rolex owners (those who are not Watchuseek members!) fall far to the right. Bear in mind that DOXA owners buy their watches knowing that the average Rolex owner (along with most people, in general) never heard of DOXA, while most (not all, but most) Rolex owners buy their watch for the brand recognition. I think that we Omega owners fall along a wide spread along the continuum.