Wow, that is indeed pretty cool. For all the claims that Rolex is just about flash, they spend an amazing amount of time refining aspects of the user experience that few other brand seem to notice, yet which can have a significant impact on the enjoyment of their watches.
slick. i do like looking at watch photos at other than 10 and 2 hands position, seems more real life. would be cool if more companies did this, but that is a higher level of detail to be sure (reflected in prices).
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