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Straight from Switzerland, Savoy is a unique new accessory brand with a modern history! Already recognized for its edgy, modern styles, Savoy has debuted its 2012 collection of watches with a host of new sizes, dials and finishes, showcased at this year's Baselworld fair. Savoy's seasonal range includes unisex timepieces available in three different case sizes - the standard 45mm, and all-new 41mm and 35mm versions - all featuring high-end Swiss Made movements, European design and components at reasonable prices. Fresh additions this year includes gun-metal finishes, new rubber strap colors, complete metal bracelets and leather and enamel inserts are introduced for the first time, creating additional allure.

Savoy launched its first watches at the Baselworld fair in Switzerland in 2011, introducing an innovative brand that continues the Swiss history of watch-making excellence, yet free from the restrictions of traditions, allowing the firm to bring distinctive and independent design verve. The 2012 collection, from Swiss founder & designer Pascal Savoy, doesn't disappoint, captivating with a creative take on his bold original last year designs.

The SAVOY patented branding feature is a perpetual statement of ingenuity that can be found on new materials and textures, yet keeps the iconic brand's identity congruent. This offers wearers versatility and the ability to express personality. Each Savoy watch strap or bracelet is equipped with an oversized metal insert that is embedded as a long single link. The rubber strap is uniquely molded to keep the natural constant curve of the wrist as well as allowing the fixation of the inserts with four uniquely designed screws.

The Savoy's Icon Extreme 45mm Collection continues to offer sharp and highly stylized models, while the new Icon Midway 41mm Collection is a fusion of classic grace and modern edge - with both coming in single time models. These two collections additionally feature a range of chronograph watches, sports-driven timepieces, encompassing the perfect synergy of function and class. Also new, the Icon Light 35mm collection offers playful timepieces that exude an irresistible refinement. Each range has its own striking details that include Mother of Pearl dials, sapphire crystals, diamond bezels and enamel embellished inserts as well as Swiss ETA and RONDA mechanical features that are lasting exhibits of Savoy's endless attention to detail.

The watches are waterproof at 10 ATM - to 100m (330 feet) - and exhibit excellent durability to ensure long-lasting wear. Every watch comes with a two-year international warranty, and is available in a beautiful oversized wooden box with a matching SAVOY writing instrument and business card holder. Complete sets range from USD $900 to USD $1,700 retail.

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Founder's Biography & The Savoy Story

With a drive for perfection, Swiss native Pascal Savoy set out to gain as much knowledge of the luxury goods industry as possible. He began his career in the beauty and fragrance industry before entering the watch industry more than 15 years ago. He then moved to Fort Lauderdale, Florida in 1999 as President of Hublot America and was instrumental in broadening awareness of the Hublot name in the US, helping to make it one of the most inspirational brands found today. In 2004, Savoy founded his own branding and product development company and immediately recognized that there was a void in the watch industry for Swiss Made watches that would combine unique iconic designs with reasonable prices.

Early 2009 he decides to create his own brand. The name and logo is deeply rooted to the Geneva region, his place of birth, and represents perfectly the character the brand will convey: strong, yet refined.

After two years of development, SAVOY was finally launched worldwide at the 2011 Basel World fair and was immediately credited as one of the most innovative design in its price category.

Savoy is now part of an important and large watch group in the industry - with offices in Switzerland, Dubai, Hong Kong and Fort Lauderdale, Florida. It fully designs and makes its watches in Switzerland and prides itself on its lifestyle brand, and on producing watches with a distinct and recognizable look. It is a high-end company, competing with some of the most well-known luxury watch brands worldwide, but is likewise known for watches of style and quality with the appropriate pricing.

Synonymous with confidence, character and class, SAVOY is the new accessory brand with modern history!

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Watch collections & Technical Specs (1 of 2)

Sleek, eye-catching and highly stylized, Savoy's latest timepiece collection offers distinguished accessories that are quintessential for all seasons.

Swiss-made using the highest-quality metals and leathers, Savoy creates an eclectic range of timepieces that suit every individual wearer - offering watches that reminisce romanticism, with luxe diamonds and enamel embellishments, and others with strong, masculine & sports-inspired themes. The designer further captivates this 2012 season with the addition of fresh styles and materials such as gun metal finishes, unique strap colors and leather textures, creating greater depth to favorite watch models to more fully represent each individual wearer's style.

Each timepiece is assembled with the most executively watch making craftsmanship, and is recognized for its attention to detail. The pieces are categorized into three uniquely sized unisex collections that raise the bar for the most discerning audiences. Modern, edgy but supremely sophisticated, Savoy doesn't disappoint this season, continuing to offer its unique perspective on stylish timepieces created to last a lifetime.

Technical information:

Origin: Swiss Made Watch, Swiss CEO and Swiss designer
Case: 45, 41 and 35.5mm stainless steel (316L), PVD black or IP plating
Bezel: Fixed tachymeter for all chronographs, rotating bezel for the sport 3 hands collection
Bracelet or strap: Both with patented screwed inserts. Stainless steel custom made butterfly deployment clasp with logo.
Movements: ETA & Ronda Swiss Made for all watches. Chronograph functions with 1/10 second, 60 seconds and 30 minutes. All watches with date at 4 o'clock.
Inserts: Stainless steel wrapped with genuine leathers. Limited edition enamel collection.
Stones: 0.60 tcw. 130 Single cut diamond pieces. For all 45mm watches.
Dial: Mother of Pearl & 3 layer dials
Water resistance:10 ATM, 100 m, 330 ft
Crystal: Sapphire crystal with anti-reflective coating
Warranty: 2 years international

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ICON EXTREME 45 Collection
An oversized façade encircles a sundial marked at each five-minute interval, and is accentuated with symmetric '3' and '9' digits. Marking 12:00 is Savoy's simplistic branding - a true sign of refinement - and the timepieces exhibit a smaller sundial denoting the ten-minute time at the base of the watch face. Created in a 45mm case and available in a single-time style as well as Chronograph models, these pieces are guaranteed to be a favorite for wearers with the most individual style. They feature Swiss Made movement, fixed tachymeter or rotating bezel and a sapphire crystal with anti-reflective coating. Each SAVOY watch strap or bracelet is equipped with metal inserts that offers versatility and the ability to express personality by simply exchanging them for a new look. The collection's timepieces are created in a range of colors - including yellow gold, gunmetal, black and a softer rose gold IP - that compliment multi-hued rubber straps and metal bracelets. Perfect for the most stylish men of the season.

ICON MIDWAY 41 Collection
Savoy's single-time and Chronographs Icon Midway range offers a series of watches that take a modern interpretation on a classic look. The striking accessories showcase true craftsmanship in their details, centering on a strong, round clock that features elaborately moulded numerals at the ten-minute mark, created to compliment the pieces' outer frames in terms of style, color and material. The specialty 3 layer dial contrast an engraved background cut to emulate interwoven circular clocks. This collection features Swiss Made movement, fixed or rotating bezel and a sapphire crystal with anti-reflective coating. Each SAVOY watch strap or bracelet is equipped with metal inserts that offers versatility and the ability to express personality by simply exchanging them for a new look. Icon Midway collection in its 41mm case is available with features including an Arabic Guioche dial, grey strap and blue and brown color dials, as well as classic stainless steel and white models - created to suit any wearer's style. Available Spring 2013.

ICON LIGHT 35 collection
Savoy's Icon Light collection offers confident, playful and elegant timepieces that exude an irresistible refinement. Available in gold and rose gold IP finishes in a 35mm stainless steel case, the moulded circular façade is capped at the 12:00 mark by Savoy's iconic crown-jewel branding. Oversized '3' and '9' numerals further demark the time, and are surrounded by exaggerated minute nodes that perfectly compliment the watches' dual-toned dials. A second clock subtly sits at the 6:00 mark, adding another dimension for wearers in search of high detail. This collection features Swiss Made movement, mother of pearl dial and a sapphire crystal with anti-reflective coating. Each SAVOY watch strap or bracelet is equipped with metal inserts that offers versatility and the ability to express personality by simply exchanging them for a new look. The weighty timepieces - available with diamond bezel also- are paired with straps and metal bracelets that range from classic and understated to bold and eye-catching, creating charming looks perfect for both day and night.

ICON EXTREME 45 Collection
An oversized façade encircles a sundial marked at each five-minute interval, and is accentuated with symmetric '3' and '9' digits. Marking 12:00 is Savoy's simplistic branding - a true sign of refinement - and the timepieces exhibit a smaller sundial denoting the ten-minute time at the base of the watch face. Created in a 45mm case and available in a single-time style as well as Chronograph models, these pieces are guaranteed to be a favorite for wearers with the most individual style. They feature Swiss Made movement, fixed tachymeter or rotating bezel and a sapphire crystal with anti-reflective coating. Each SAVOY watch strap or bracelet is equipped with metal inserts that offers versatility and the ability to express personality by simply exchanging them for a new look. The collection's timepieces are created in a range of colors - including yellow gold, gunmetal, black and a softer rose gold IP - that compliment multi-hued rubber straps and metal bracelets. Perfect for the most stylish men of the season.

ICON MIDWAY 41 Collection
Savoy's single-time and Chronographs Icon Midway range offers a series of watches that take a modern interpretation on a classic look. The striking accessories showcase true craftsmanship in their details, centering on a strong, round clock that features elaborately moulded numerals at the ten-minute mark, created to compliment the pieces' outer frames in terms of style, color and material. The specialty 3 layer dial contrast an engraved background cut to emulate interwoven circular clocks. This collection features Swiss Made movement, fixed or rotating bezel and a sapphire crystal with anti-reflective coating. Each SAVOY watch strap or bracelet is equipped with metal inserts that offers versatility and the ability to express personality by simply exchanging them for a new look. Icon Midway collection in its 41mm case is available with features including an Arabic Guioche dial, grey strap and blue and brown color dials, as well as classic stainless steel and white models - created to suit any wearer's style. Available Spring 2013.

ICON LIGHT 35 collection
Savoy's Icon Light collection offers confident, playful and elegant timepieces that exude an irresistible refinement. Available in gold and rose gold IP finishes in a 35mm stainless steel case, the moulded circular façade is capped at the 12:00 mark by Savoy's iconic crown-jewel branding. Oversized '3' and '9' numerals further demark the time, and are surrounded by exaggerated minute nodes that perfectly compliment the watches' dual-toned dials. A second clock subtly sits at the 6:00 mark, adding another dimension for wearers in search of high detail. This collection features Swiss Made movement, mother of pearl dial and a sapphire crystal with anti-reflective coating. Each SAVOY watch strap or bracelet is equipped with metal inserts that offers versatility and the ability to express personality by simply exchanging them for a new look. The weighty timepieces - available with diamond bezel also- are paired with straps and metal bracelets that range from classic and understated to bold and eye-catching, creating charming looks perfect for both day and night.

Related link: Welcome To Savoy Collection
 
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