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Discussion Starter · #1 ·
I know this has been discussed before, but I think this topic is worth exploring again as the introduction of the Chronograph 1938 seems to take the Stowa range much closer to the Schauer one, to the extent that it also has very similar functions and a display back. I’m interested in exploring what it is you are “getting” for the additional 1000 euro or so between the ranges. Is it “just” design and limited production? (Surely Stowa isn’t high production?) I would add that I am asking this in the spirit of understanding as I think Stowa are great value for money and I am very, very close in making a Schauer my “final” watch. I’m just interested in what people with experience in handling and owning the two think the “value” difference is.

Many thanks

Dave
 

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Discussion Starter · #3 ·
Mike,

Thanks for the response. It was precisely your second review that "put the cat amongst the pigeons" and prompted me to post. You seem to be saying that there is little to no discernable difference in quality, and it was this I wanted to explore.

Cheers

Dave
 

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Discussion Starter · #4 ·
So has no one any other views on this? I'm not being trollish, and I am genuinely respective and appreciative of both brands, it's just that with the new Stowa chronographs being so good, it's not clear to me what you are paying quite a reasonable difference for.

Cheers

Dave
 

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So has no one any other views on this? I'm not being trollish, and I am genuinely respective and appreciative of both brands, it's just that with the new Stowa chronographs being so good, it's not clear to me what you are paying quite a reasonable difference for.

Cheers

Dave

Hi Dave,

in your avatar I see that you are a member for more than four years now.
First thing I learned when starting my hobby "watches" was: Don't try to use your brain - there is no reason in collecting watches. :-d
In my understanding it is only a matter of accumulation, hunt and kill, vanity.............and personal taste.**
This personal taste will make the difference between Schauer and Stowa watches. They aren't to be compared in style, IMHO.
I am really sorry for not being able to support you in looking for a material equivalent for the price difference,


Volker ;-)

** I am part of that community :p
 

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Hi Dave,

in your avatar I see that you are a member for more than four years now.
First thing I learned when starting my hobby "watches" was: Don't try to use your brain - there is no reason in collecting watches. :-d
In my understanding it is only a matter of accumulation, hunt and kill, vanity.............and personal taste.**
This personal taste will make the difference between Schauer and Stowa watches. They aren't to be compared in style, IMHO.
I am really sorry for not being able to support you in looking for a material equivalent for the price difference,


Volker ;-)

** I am part of that community :p
I think that I can go with what Volker says. Over a fair number of years I have built" a collection of 8 Stowa and 7 Schauer watches. Certainly the latter are all very different from the Stowas - from the single hand, the day-date through the Sportstop to the Kulisse.
 

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Maybe Mike or Jorg could chime in a little.

From my understanding the Schauer's are produced in a limited number per year (500 maximum), but Stowa does not have an output limit. Also Jorg personally finishes the cases on the Schauer line and I imagine that the Stowa's can be finished additionally, if required, by any of the Stowa watchmakers. Of course the obvious is how the watch is assembled, meaning the bezel attachment to the case, which is a Schauer staple. You are paying more, not much however, for exclusivity of a Schauer versus the Stowa Chronograph. Though it is not likely to run into another Stowa owner unintentionally. The design is also significantly different, besides being a bi-compax chronograph, the designs are very different. Not sure that you can say one is more sporty than the other, but in a way they are. At least to me they are.
 

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From my point of view I can just compare between the 1938 and the Edition 14 - I would not talk about watches I did or do not own. So my impressions are as follows:

- there is a price difference - but there always is. I have reached a point, where I do not compare prices anymore (or just on a base like "affordable / not affordable"), I just judge based on the wishes or feelings I have. So from that side: sorry I am no help at all

- the watch has been made by Jörg Schauer / the watch has been made by an employee of Stowa: ok, sorry, I do not give a damn. I met Jörg, I met his watchmakers - I am sure, both of them know how to make watches.

- but now the important point: two different watches. While the 1938 is something like a "dresswatch", I consider the Edition 14 more like "a part of me" - I am not the "Dressman", even though I wear suits most of my working day. From that dress-point-of-view the 1938 fits perfect - but to describe it well, it fits my suit, but not me. I'm about 6 ft / 230 pounds, and I love the Edition 14 on Kubus - the watch "fits me".

Conclusion: I am no help at all - and I take both of them. From my point of view there's no "vs.", only an "and" ;)
 

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Hello everybody,

just a few points for the pricedifference.

The details make the difference, like alwasy .-):

1 - i finish every Schauer case by myself by hand
(often i do additional works on the watchcase, depence model and quantity)

2 - the cases are much more complicated, i use 12 screws to hold bezel on case, this means the case and the bezel have to be made in a different and much more difficult way.

3 - i number every dial by myself with the serial number with a tampon printing machine

4 - Schauer watches are limited, this means smaller quantities of cases, dials and hands, this means i have to pay much more for the parts and need more time to compensade the tooling costs and also the normal serie.
(STOWA i normaly order 500 parts each serie, schauer normaly 100 parts each serie - this makes a big different for the supplier)

5 - the laserengraving on a Schauer case, especially the caseback is a difficult and expensive work, of course we make in small series like 10 - 50 or maximum 100 pieces, but we have to pay always to fit the machine, we loose always 1-2 parts to adjust the machine and so on.

After the laser engraving i finish each watchcase by myself

6 - the Schauer basic straps are more expensive than the normal STOWa straps

7 - the Schauer buckle is more expensive

8 - the Schauer Box is more expensive

This are a lot of small details and more are existing in the background.

But the most important matter is that i work many hours on each watch.

STOWA watches are high quality watches - but of course we save money in the production because i have designed and constructed each watch that we can produce in a normal serial way.
(of course the perfect poduction is always the second serie, in the first we sometimes loose also time because we have to adjust small details)

STOWA Still is made by hand but not with the many small adjustments i need for the limited Schauer watches.

The difference is maybe if you need a limited and handfinished watch from Schauer or if you are happy with a small serial watch which is made by very good watchmakers.

I for myself are realy happy with a Prodiver in Limette or a Flieger Chronograph for daily use.

For special Events i wear of course a Schauer watch.

It´s the feeling and the emotions which makes a big part of what we are choosing.

Maybe i spend sometimes to much time with a Schauer watch, but i am a perfectionist in stainless steel finish and for this i spend a lot of time ;-).

But it makes the special feeling for my customers, they feel and see that a human hand was working on the casefinish and the adjustment of the watch.

Anyway, it doesn´t matter which watch you choose: You get very good value for money.

Best regards

Jörg Schauer
 

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What a nightmare for you Jorg :-d
Trying to justify the higher price of your premier brand whilst not devaluing your standard product...
...but I think you've done yourself proud.

A Schauer = More expensive components, more complicated manufacture & more of Jorg's personal input.

The danger of course, as I think the OP was alluding to, is by taking the Stowa brand more upmarket - the difference is diminished.

So would a Schauer customer buy a Stowa?
Would a Stowa customer 'stretch' to buying a Schauer?
Of course they would |>
Does a Stowa customer mean automatically aspiring to buying a Schauer - no of course not.
 

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Thanks Jorg. I always knew that I "owned" hours of your personal work - but had not realised quite how much.

As always personal taste - and so many of the Schauer watches match mine in a way that other manufacturers do not.
 

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The danger of course, as I think the OP was alluding to, is by taking the Stowa brand more upmarket - the difference is diminished.
Its harder to go the other way; take an up market brand and make a lower priced entry model to expand the market without "cheapening" the brand. BMW and Mercedes both did this with their lower priced entry models in the 90s and early 2000s and it reduced the exclusivity of the entire product line in many people's eyes.

An easy fix to creating higher end Stowa products would be to raise the price point on the Schauer watches to maintain their exclusivity and identity. In addition, demand plays a role in pricing too regardless of the cost of producing the watches. If more people become aware of these products and demand them and the supply stays the same, the producer can and should raise the price. Otherwise the initial buyer could turn around and resell the product on the secondary market. Who should "rightfully" make the profit, the flipper who did nothing but act as a distributor, or the artisan that took the time and effort to produce the product?
 

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I think the only real way to answer this question is to handle both watches. I was recently deciding between two watches with near identical specs. I ordered both of them and in person I realized that one of them blew the other away. I have seen Schauer watches in person and they are absolutely gorgeous.
 

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Discussion Starter · #15 ·
Wonderful answers and even better that Jorg replied in person. This was exactly what I was looking for and will be a great reference for the future. Good job forum!

cheers

Dave
 

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I should have added in my post also that part of the cost was due to lower production of parts which translates to higher cost for the watches needed for the Schauer line. The less you order the higher the price you pay for manufacturing. I guess Jorg cleared that up for me... thanks!

Also the idea for increase in price to add exclusivity to the brand is not a bad idea, but it is risky nonetheless. I think more research should be considered before doing this; as the increase in price may certainly increase exclusivity, it may also decrease sales. While I know what the maximum output of watches by Jorg is, roughly 500 annually, that does not necessarily mean that each year he is at that limit.

Supply and demand is too delicate of a balancing act IMO. Especially for a small(er) company.
 

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I should have added in my post also that part of the cost was due to lower production of parts which translates to higher cost for the watches needed for the Schauer line. The less you order the higher the price you pay for manufacturing. I guess Jorg cleared that up for me... thanks!

Also the idea for increase in price to add exclusivity to the brand is not a bad idea, but it is risky nonetheless. I think more research should be considered before doing this; as the increase in price may certainly increase exclusivity, it may also decrease sales. While I know what the maximum output of watches by Jorg is, roughly 500 annually, that does not necessarily mean that each year he is at that limit.

Supply and demand is too delicate of a balancing act IMO. Especially for a small(er) company.

Yes, you are right with that conclusion in general.
But it doesn't apply to characterize the way of business made by SCHAUER / STOWA in a correct manner: They are first watchmakers, not marketers of watches to be sold.
Especially Joerg is more an artisan than a businessman, IMO.


Volker ;-)
 

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I can certainly see that. By no means do I assume I am correct in saying this, but I get the impression that this is a passion for Jorg, and not just a business. So assuming that, I can understand that it is more of a emphasis on art in business. Any business though is of course about being profitable but I get the sense that Jorg and Company is not about becoming the next Rolex of the world. No offense to Rolex; they have an excellent business model with great marketing and name recognition. Now back to Jorg and Stowa...
 
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