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I was happily surprised finding this invitation in my mailbox a couple of days ago:

Invitation 03.jpg

It's obvious that I clicked the link inside to find out what this was all about. I knew of course that it was watch related, and could imagine that it was tasteful and colorful.

Here's what I found out. An amazing packaging for a new watch brand:

Smoothie® Watch conceptkopie.jpg Smoothie® Watch, packaging open.jpg

Smoothie® watches have to compete with similar brands (design wise) like ICE Watches, but it sure is a nice concept to bring to the market: "Take your watchout and use thetumbler for drinks!
As the watches,it’s waterproof!"

Smoothie® claims to be "a new high qualitySwiss Made Watches Concept" and they continue with saying: "The Smoothie® Watch is not just a new watch; it is a new concept, a new environment based around a high quality “Swiss Made” product and an attractive and useful packaging.
It is not only right in the trend but also fun and colorful. You will love it..."

and:

"The Smoothie® watches will be available in many different colors. The basic colors (Blackberry, Coco, Earl Grey and Red Cherry) represent the core ofour collection. New trendy colors will be available on a regular base. These colors will be selected according to the fashion trend."


Two Smoothy series are in the pipeline:

Sport Classic
Smoothie® Watch, Sport Classic Pinkkopie.jpg Smoothie® Watch, Sport Classickopie.jpg

Specifications:
· 36 mm caliber
· 11 colors
· With or without date
· Swiss Ronda Movement
· Battery life of 45 months
· Stainless steel inner case
· Water-resistant 50 m / 150 ft
· Screw-in crown with "O-ring" seal
· Screw type back cover
· Top quality silicone wrist band

Sport Diving
Smoothie® Watch, Sport Divingkopie.jpg Smoothie® Watch, Sport Diving redkopie.jpg

Specifications:
· 43 mm caliber
· 7 colors
· With or without date
· Swiss Ronda Movement
· Battery life of 45 months
· Stainless steel inner case
· Water-resistant 100 m / 300 ft
· Screw-in crown with "O-ring" seal
· Screw type back cover
· Top quality silicone wrist band

The Swiss Quality
For Smoothie® the “Swiss quality” is an evidence and they paid attention to all details for the design and development of their product: "The cases are made in a high quality plastic reinforced by a stainless steel insert. The back cover is not just clipped to the case but screwed and sealed with a waterproof O-ring seal. The domed crystal is precisely adjusted to ensure water-resistance. As a frequent source of problem, the crown has also been well designed. To prevent leakages, a sealed O-ring and a lockable mechanism was implemented as for a deep-diving model.

We would like to prove that we can make a “Swiss Made” quality product in the plastic watch segment ending up with a high quality product within a reasonable price range.

All our watches will carry the “Swiss Made” label. Wewill be one of the only few producers with this label inthe plastic watches segment.

Movements
Ronda “Swiss Made” movements will be used in our watches. The Swiss Ronda Company offers high quality movements adapted to our models. Different types will be implemented according to the model concerned. Their wide variety of calibers and types will allow us new and creative styles in the future."

The "Smoothie" Packaging
The Tumbler
The “Smoothie Tumbler” is not an ordinary disposable packaging! It is a great element on its own. The packaging for the "Smoothie® Watch" is a double wall isolated plastic Tumbler. The cover has been especially designed to allow the container to be filled with your favorite Smoothie. The cap with the "Smoothie logo" is waterproof and you will find a retractable straw hidden under the small lid.

The “Smoothie” concept
Why is Smoothie® Watch different?
With the Smoothie® Watch, we want to create a different concept of watches. The leading idea is to create an environment corresponding to a young and trendy customer. We do not only want to sell recognizable and attractive watches, but also to create an environment corresponding to our fans’ image. The Internet site, packaging and models will be following their spirit, trend and expectations.



Visit the Smoothie® website

About
Swiss Watches Distribution

Active in the production of Jewelry, stones cutting, manufacturing and development of Swiss watches for a long time, Pierre-Louis Rochat and Christophe Meyer joined competences with the creation of the Swiss Watches Distribution company in 2010. It was dedicated to the distribution of Swiss Made watches worldwide.

Confident that a high quality Swiss Made watch could be made in plastic and offered to a panel of young and demanding customers, we decided to create our own brand: Smoothie® Watches.
 
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