Trouvaille Watches is a New York based brand offering Swiss made luxury watches with an emphasis on reliability, quality and value for money. Yes, it’s a familiar refrain on Watchuseek these days, so much so that it’s hardly surprising the traditional Swiss luxury watch industry is feeling the pinch. The mighty Swatch Group, purveyors of top Swiss brands including OMEGA, Longines, Hamilton and Tissot, have reported profits falling by as much as 47%.

Swatch Group blamed poor financials on a range of factors including terrorism in Europe, a strong Swiss franc, as well as slumping demand for luxury watches globally, leading to falling demand for watch movements and parts, of which Swatch is the largest supplier. But maybe they are not yet ready to accept that when brands such as Trouvaille Watches can offer the same quality at significantly lower prices, well, it has to take a toll.

Like many watch enthusiasts, Trouvaille Watches co-founder Rizwan Raja found the cost of his collecting hobby prohibitive, but rather than sit at home and complain about it he decided to do something about it. He and his partner decided to travel the world in search of a way to produce watches that provide the same quality, reliability and accuracy found in the high-end brands but at a more affordable price.

Swiss made

Trouvaille Watches are handcrafted using high quality Swiss movements, manufactured and assembled in Switzerland meeting the strict criteria necessary to carry the Swiss Made mark. The watches in the Trouvaille Watches collection are not designed merely to catch the latest watch fashion wave, they are quality contemporary classics. With that in mind they carefully chose watches that reach out to every kind of watch enthusiast, from the collector who wants a good-looking dress watch for work, through to pilots watches and tri-compax chronographs. Watches designed not just to tell time, but to stand the test of time.


Trouvaille Watches work with a manufacturer in Switzerland that has been producing watches for over 33 years. Unlike many of the new start up brands, Trouvaille Watches is fully self-funded and does not rely on Kickstarter or other crowd funding sources to raise funds for their watch concepts.

An entry level classic gents Trouvaille Watches timepiece with a Swiss Ronda quartz movement starts at just $300. A gent’s automatic running on a workhorse ETA 2824-2 starts at $750. Then, at the high end, Trouvaille Watches offer a range of Pilot’s chronographs powered by the trusty ETA 7750 Valjoux movement, with a price tag starting at $1,495 rising to $2,055 for the special edition Captain's watch shown below. This caliber is easily able to meet COSC Chronometre standards (in top spec) and can be found in a range of high-end watch brands, including IWC, Tudor, Panerai, Hublot and TAG Heuer. Watches running on the same movement in these brands can have an entry level price of $7,900.

“We have developed a collection of watches that are ideal for work or play. We understand that in today’s world with so many choices, style and longevity are as important as price and quality. Hence, we have carefully chosen watches for our collection with aesthetics that will not only appeal to a variety of watch enthusiasts globally, but will also stand the test of time.”

Trouvaille Watches co-founder Rizwan Raja.
Helping others

Trouvaille Watches believes life in the comfortable West shouldn’t be exclusively about luxury and self-indulgence, so they have partnered with Self Help Africa. A portion of profits from the sale of each watch goes towards increasing the efficiency and profitability of smallholder farming in Africa, thereby lifting millions out of poverty. The scheme is a help-up, not a hand-out, by unlocking entrepreneurship across Africa to bring sustainable change to its people. Last year Self Help Africa helped over 1.8 million people to earn more from their small family farms and through any Trouvaille Watches purchase you choose to make you have contributed to this work.

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