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The Australian launch of the TAG Heuer LINK Lady took place last night with an exclusive cocktail event hosted by TAG Heuer's President & CEO, Jean-Christophe Babin.

The event was in support of UN Women Australia where TAG Heuer donated $100 on behalf of every guest or guest couple who attended. Sydney's most generous celebrity and social guests joined VIP Club 360 members at the TAG Heuer Flagship boutique to celebrate the LINK Lady launch and demonstrate their support of the incredible work undertaken by UN Women.

Our "Link Lady" for the evening was Fashion Icon and high profile DJ, Ruby Rose.

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Together with Ruby Rose, Jean-Christophe presented the donation to UN Women Australia Board Member, Dimity Hodge. We are thrilled to announce a total of $10,000 was raised for UN Women Australia, with the donation to benefit the global trust to to stop violence against women and achieve gender equality.

The local collaboration with UN Women Australia is an extension of the commitment between TAG Heuer and our newest Ambassador, Cameron Diaz, to benefit and support UN Women and its mission to empower women worldwide.

Last night's high profile guest list included friends of the brand, Rachael Finch, Lee Furlong, Mark Beretta, Kate Peck, Leisel Jones and Jim Wilson.

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You're kidding right? Ruby Rose being a "fashion icon"?

All she really is is an outspoken woman with a big opinion. Sure she came out to being lesbian early on in the piece when it wasn't hip to do so but outside of that there's not really that much that her mind really has to offer. Often the stuff that comes out of her mouth doesn't really have much in terms of evidence or backing to support the argument.

It just goes to show that if you are able to get your face into the camera and have it broadcast for one reason or another you can become "the spokesman" easily enough.
 
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