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After Lucerne, Geneva was the place to be in TAG Heuer prestigious addresses


Over 300 guests attended today the celebrations for the opening of the first TAG Heuer boutique in Geneva. The festivities were hosted by Jean-Christophe Babin (CEO of TAG Heuer) and Christian Adam (General Manager for Switzerland), who had invited for the occasion the star Franco-Swiss racing driver and TAG Heuer Ambassador, Romain Grosjean.

Enter the TAG Heuer universe

The TAG Heuer boutique is located in Rue Robert-Céard, in the heart of the centre of Geneva, an area renowned for its concentration of luxury brands. The one that was missing has now taken up its rightful place! 100m2 of immersion in the brand.


Like a precious casket, this new boutique shows off the brand’s latest watchmaking creations, and the TAG Heuer Carrera collection in particular, whilst absolutely respecting the particular universe of each product line. The result is an exceptional shopping experience.



“A presence in Geneva fits in perfectly with our policy of developing a direct retail network,” said Jean-Christophe Babin. “With its amazing location we believe that this boutique will soon find its place as a favourite address for Genevans and for people from all over the world".


"Especially since it stocks an exceptional timepiece, the TAG Heuer Carrera Mikrogirder, which won the Aiguille d’Or
(‘Golden Eagle’) award at the 2012 Geneva Watchmaking Grand Prix.”


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