WatchUSeek Watch Forums banner

1 - 11 of 11 Posts

·
Registered
Joined
·
5,038 Posts
Discussion Starter #1
Is Tag Heuer an esteemed brand? I’ve read many opinions in several forums endorsing the quality and value of watches from Hamilton, Oris, and Stowa (and others) but have seen a fair number of snarky comments regarding Tag Heuer. They’re popular (maybe that’s part of the problem), have one of the busiest forums on this site, use the same movements as the fore mentioned brands in many models, and I think have a decent reputation for quality. What is Tag Heuer doing to earn a bit more contempt than most other brands that are given serious consideration here?

I ask this because I’m considering purchasing an Aquaracer Automatic to fill my overwhelming need for a blue face/blue bezel dive watch. I know there are other options beginning with the Bond Seamaster, but I love this site and would like to know if others have an opinion on this.
 

·
Registered
Joined
·
4,893 Posts
TagHeuer likes revolutionizing watchmaking in the chronograph area, if you see their models you'll notice some of the best chronos ever made, including the calibre 36 Caliper, the in-house Cal 360, the in-house Calibre S, the calibre RS, the monaco v4, the Pendulum springless movement, and the new in-house calibre 1887, in chronographs they have all the records.

many folks here much prefer Omega or even Rolex to TagHeuer, mainly cuz the majority of the WIS are conservative, traditional, and if you take a look at what is TagHeuer doing, its nothing conservative.

quality, its all there, they produce almost all the parts in their watches, case, bracelet, and some movements, they are a true watchmakers so the quality is superb.

so, go to an AD hold it in your hands, compare it to other brands and see for yourself what i'm talking about.

and don't forget, in the end, buy what you like.
 

·
Registered
Joined
·
1,689 Posts
TH divers aren't their most interesting line.
Nothing special, sellita-eta movements, saphire, nice bracelets, nice lume.
The thing is that you can get the same from other brands at better prices.
If you are really lusting for a blue face diver i would recommend:
1.- The Oris TT1 diver : Oris is an independent brand, and the design is very unique, you'll get something as nice as the Tag.
2.- The Longines Hydroconquest: Very much the same as the Tag.
3.- The Stowa Seatime: Another nice one out there (this one you could upgrade to chronometer grade movement.
All of the above are nice similar watches, if you were interested in a Tag Aquagraph that would be a different subject.

Shop around.

PS: This a video review someone made of the Longines
http://www.youtube.com/watch?v=6dIu63D_jtU

Take care

W (I'm watching you)
 

·
Registered
Joined
·
2,430 Posts
Im not sure, they have a good history, but I tend to think brand pedigree is a load of hogwash, what have they done lately? I don't know because I'm not very interested in Tags, but its something for you to research.
 

·
Premium Member
Joined
·
4,794 Posts
My understanding is that TH gets a lot of guff because when Heuer merged with Tag, it became less about watches and more about marketing. They seem to lose some street cred because they have celebrity ambassadors, spend a lot on marketing, and until recently they hadn't done much to further horological innovation/technology. That said, they make some fine watches. As you mention, they use many stock ETA movements that other brands use, so it might just come down to whether you like the style and design of a particular TH. I really like their Monaco line, myself. In the end, do as much research as you can, and buy what floats your boat. Forget what we say! ;-)
 

·
Premium Member
Joined
·
1,068 Posts
My understanding is that TH gets a lot of guff because when Heuer merged with Tag, it became less about watches and more about marketing. They seem to lose some street cred because they have celebrity ambassadors, spend a lot on marketing, and until recently they hadn't done much to further horological innovation/technology. That said, they make some fine watches. As you mention, they use many stock ETA movements that other brands use, so it might just come down to whether you like the style and design of a particular TH. I really like their Monaco line, myself. In the end, do as much research as you can, and buy what floats your boat. Forget what we say! ;-)
I couldn't agree more with everything you said. I was about to reply when I got to this post and I can't add to it.
 

·
Registered
Joined
·
2,032 Posts
My understanding is that TH gets a lot of guff because when Heuer merged with Tag, it became less about watches and more about marketing. They seem to lose some street cred because they have celebrity ambassadors, spend a lot on marketing, and until recently they hadn't done much to further horological innovation/technology. That said, they make some fine watches. As you mention, they use many stock ETA movements that other brands use, so it might just come down to whether you like the style and design of a particular TH. I really like their Monaco line, myself. In the end, do as much research as you can, and buy what floats your boat. Forget what we say! ;-)
When TAG bought Heuer the company took a nosedive, and did everything you said

In the past 10 years or so the company has made tremendous strides. Take another look.

People still have the stigma, but TAG is a great brand again. Monaco, Carrera, Link...new movements...Calibre S, Calibre 360, Calibre 1887, V4, pendulum, etc
 

·
Registered
Joined
·
215 Posts
My understanding is that TH gets a lot of guff because when Heuer merged with Tag, it became less about watches and more about marketing. They seem to lose some street cred because they have celebrity ambassadors, spend a lot on marketing, and until recently they hadn't done much to further horological innovation/technology. That said, they make some fine watches. As you mention, they use many stock ETA movements that other brands use, so it might just come down to whether you like the style and design of a particular TH. I really like their Monaco line, myself. In the end, do as much research as you can, and buy what floats your boat. Forget what we say! ;-)
That was pretty much my conclusion as well. LVMH did that to all the watch brands they bought, they own Zenith as well. Whoever said they needed to get rid of the Class Sport is an idiot, not to mention all those stars everywhere. It was better looking than almost anything they currently make, although they had some cool retro designs at Basel this year, similar to TAG. It seems they save the good stuff for Re-Editions which for me is a big <|. Oh well. I am not talking down either brand, just my opinion. At least they realize their mistake. The brands like Breitling and Omega still have not figured it out, which is why my next purchase will most likely be a Chronomat D13050 in lieu of anything current.

From TX
 

·
Registered
Joined
·
4,893 Posts
1.- The Oris TT1 diver : Oris is an independent brand, and the design is very unique, you'll get something as nice as the Tag.
by the way, i also own the oris tt1 diver and the Aquaracer has much better fit and finish and feels more quality overall. still a nice one.
 

·
Registered
Joined
·
4,338 Posts
I just let go of my Aquaracer. One of the best blue bezel / blue dial watches around
IMO. A true classic. Solid as a tank.
 
1 - 11 of 11 Posts
Top