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Which is the better value for the cost

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Oris hands down. You can argue that Oris is charging too much for Elabore grade SW200s, the answer to that is negotiate, GM, or buy them used where they all lose half their value. If Oris MSRPs are "excessive" then Tag's are ridiculous. $3,000 for solar quartz,

The 300M autos with that same Sellita are $3400. Also, FWIW, Oris never lied about a Seiko chronograph being "100% in-house." Generally Oris is pretty forthcoming about things like that, they readily admit that they designed Cal 400 for example, but they don't actually make it themselves.

Oris also never made a big marketing splash about their new revolutionary Isograph hairspring, only to then figure out that they couldn't actually make them at scale, recall all the watches that used them, and then memory hole the whole thing as if they never existed at all. You'd think that'd be the kind of thing you figure out before you launch a watch - "can we actually do this?" not after you launch a watch.

The Cal 400 Aquis is about $1800-2000 on the secondary market. Tag has absolutely no answer for that.
 

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Are you actually planning to buy a company? Or a watch?

Or if you buy "value", are you shopping for entry level models or the high end? I bet Tag has the highest value tourbillon in the high end brand world. Nobody comes even close and I don't know if Oris even makes one.



If you are shopping in the quartz / entry level, whatever floats your boat. High end brands are generally very bad value.
They don't. Most brands don't. Rolex does not have a tourbillon. Oris generally operates in the $2-6K range, and a tourbillon would cost well more than that. The $19,000 18K gold GMT was an extremely rare exception for them.

 

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The first statement is something that feels right, but I don't know if it's anywhere near as cut and dry as that. Quartz TAG's go for $1k-1500 all day from just about anywhere. So, about the only thing in their price range in the Oris catalog, if we also give Oris a discount, would be an entry level steel model with an SW200 in it. I'm the first person that will tell you that a BCPD is one of the best all around watches for the price on the market, I love it, but I wouldn't list "high quality" as one of the reasons. It's as basic as basic Swiss movements get, and the case is by and large just a simple field watch case. It's not BAD, it looks great, but it's hardly a departure from the type of "quality" you would get from an F1 or Aquaracer. Honestly, there probably is a lot more going on with cases, bracelets, and dials on the TAGs.
Depends which Oris. The BCPD isn't supposed to have an elaborate dial, it would be jarring if they did. That's not the point. The AR case until recently was a brushed slab. Hardly a lot "going on" there, and the bracelets were crap. They've gotten a bit better, now it's a slab with a chamfered edge.

Oris also made these:









 

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As soon as you show me where that aquis gmt sells new for anywhere close to a quartz TAG, I will eat my hat and purchase one. I can find them used for double.
You're talking about a movement that's $350ish retail vs. one that's what, $10? $20? And you're surprised that the Oris costs more? If you just don't care at all about even what kind of watch it is and just want something "nice" then sure.

That's about as wildly apples and oranges as you can get though. Show me a JLC Gyro-tourbillon that sells new for anywhere close to a Seiko 5KX, and I'll eat my hat and buy one. They're both mechanical watches after all.

Oris watches at secondary market prices represent extremely good values. Regular SW200 D65s and Aquis models are $900 all day long. SW330 Aquis GMTs are $1500, and Cal 400 Aquis models are $1900 or so. Again, that's a twin barrel, 5-day PR, within COSC rated, 10 year service, 10 year warranty in-house movement, in a solid 300M rated diver, for under $2K. They are not hard to find. Tag has nothing to compare with that.
 
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