That’s a tough call for me since I see these two companies are very, very differently. And I own both.
I like TAG for their entry level luxury quartz watches the best. ... an awesome grab and go GADA type watch for over a decade. I think style over substance is totally ok sometimes and I find these more affordable tags to be compelling at the around $1k mark.
on the other hand, oris is like the weird little boutique to find a super nerdy piece without spending super nerd money. 10 day pilot? Where else am I getting that? Pointer date? Equally uncommon. But I love them in this arena. The opposite of a grab and go, I like oris for their grab and stare. Or grab every once in a while when nothing else will quite do.
Good point. My older Aquaracer is (was?) pretty unique.What I'll give to both brands is that they tend to release original designs and not homages. Both the aquis and aquaracer try to stand out and are absolutely not trying to be a sub like 90% of other divers out there.
Many 'storied histories' and the product of marketing meetings.There's a much wider variety in the Tag collection and they have a far more storied history with some really cool Heuer Chronos from the 60's and 70's.
But, for me Oris is better bang for your buck if you're buying a modern watch. The Aquis with Cal. 400 movement is a fantastic piece and can be picked up for crazy prices used.
You mean successful marketing meetings as opposed to brands that have meetings and market but do not succeed?Many 'storied histories' and the product of marketing meetings.
Hmmm, like at TAG when selecting a price for the 'Tiger Woods Watch'.You mean successful marketing meetings as opposed to brands that have meetings and market but do not succeed?
I have no idea what it costs or if it's a part of Tag's success but after googling it, I have no need to ever get one. What is your point?Hmmm, like at TAG when selecting a price for the 'Tiger Woods Watch'.
Customers will lineup to overpay, full-pop, for a piece of 'schlock', because of a name.I have no idea what it costs or if it's a part of Tag's success but after googling it, I have no need to ever get one. What is your point?
Oh, you mean the other luxury brands are not charging too much for their quartz watches?Customers will lineup to overpay, full-pop, for a piece of 'schlock', because of a name.
This only matters if you buy your watches to sell them. I don't. I've never sold a single watch. Every single one of my Oris watches has felt like a steal for what I paid.Yup. I've noticed. Buy an Oris 400 for 4k and the second you walk away with it, it's value has depreciated to 2k.
TAG = luxury brand, 😅Oh, you mean the other luxury brands are not charging too much for their quartz watches?
I've kind of seen that, like a mix of a sub and aquaterra but at the same time, there is so little margin that the brands have before enthusiast like us claim they are copying something. On the flipside, if they go way over, we then say it is ugly, no one buys it, etc. They thread a very thin line.Good point. My older Aquaracer is (was?) pretty unique.
To be fair though, some (not all) models of the aquaracer in the last 20 years have looked like a horrid mashup of Omega and Rolex. once I saw it, I couldn't unsee it.
The first statement is something that feels right, but I don't know if it's anywhere near as cut and dry as that. Quartz TAG's go for $1k-1500 all day from just about anywhere. So, about the only thing in their price range in the Oris catalog, if we also give Oris a discount, would be an entry level steel model with an SW200 in it. I'm the first person that will tell you that a BCPD is one of the best all around watches for the price on the market, I love it, but I wouldn't list "high quality" as one of the reasons. It's as basic as basic Swiss movements get, and the case is by and large just a simple field watch case. It's not BAD, it looks great, but it's hardly a departure from the type of "quality" you would get from an F1 or Aquaracer. Honestly, there probably is a lot more going on with cases, bracelets, and dials on the TAGs.Having owned both, I think you get way more for your money buying Oris in terms of quality. Especially if you're considering a quartz tag vs equally priced automatic or manual wind Oris watches.
Tag definitely has way more name recognition amongst every day folks, if that's a part of your equation. But that's because everyone recognizes the big brands due to how much advertising they've historically undertaken. Few will recognize Oris, but those few that do will be people you can have a real chat about watches with.
