[Stellite]

As someone who's owned both brands and currently owns neither, I do like many models that both brands bring. There is a lot I dislike about Tag, when it comes to cheapening out on some of their models {formula series}. There isn't anything serious I dislike about Oris, no more than other brands. However, in spite of my higher level of dislike for Tag, if I had to choose one brand it would be Tag. They offer such a large variety of models and I believe their current level of quality to be the highest it's ever been.

 

[03hemi]

I still remember the one time window shopping at the local AD 15 years ago when a father with two kids came next to me: "There's Rolex and an Omega and... that, that my sons, is a Tag!"

Right next to the Omega and Rolex, just where you'd expect, but no Oris? lol

 

[03hemi]

IDK, kinda seems like it does matter to you.

Not really, but I do get alot of "cool tag, dude, which one is that?"

 

[TeamSanchez]

I’ve owned both , at the same time at one point and sold the Tag because the Oris was simply the better watch to wear. I think for the price no one comes close. The two I had for comparison were the Oris Aquis 39.5mm in green on steel and the Tag Heuer AquaRacer Calibre 5 in all steel. Both were awesome watches. But for the price my Aquis has ceramic bezel, dive extension on the bracelet, more attractive case and better legibility under water. Also if you read around you’ll see the Aquis getting out head to head with watches like the SuperOcean Heritage and Submariner whereas not many people make that comparison with the AquaRacer .


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[Lamm]

I own neither, voted Oris. I might get a F1 quartz at some point if I grow a big collection but probably will stop before then. Mario Kart edition (non-tourbillon) would be fun but not for that kind of money.

 

[Co-re]

As someone who's owned both brands and currently owns neither, I do like many models that both brands bring. There is a lot I dislike about Tag, when it comes to cheapening out on some of their models {formula series}.

F1-series has generally been horrible. Until lately when they started making some decent models up to a tourbillon (unless you hate Mario Kart )

 

[Perseus]

You have to compare apples to apples. Tag Heuer offers entry level quartz models all the way up to some very crazy premium models with belt driven tourbillions. I see a lot of people claiming Tag Heuer is a rip off, and they almost never substantiate their claims with evidence. In the past I've looked at the cost of their automatic dive watches and chronographs and I thought they were very competitive in their pricing.

 

[Stellite]

F1-series has generally been horrible. Until lately when they started making some decent models up to a tourbillon (unless you hate Mario Kart )

That's what I mean, Tag has really been putting out nice quality watches in the last several years. The variety blows away Oris and this would likely be my main reason for picking Tag.

 

[Dean_Clevername]

If we're going to include "finishing" in the equation then design very much needs to be involved

I think I just mean the quality of the finishing/execution of the intended design, not how much design intricacy there is.

For instance a simple 3 link oyster bracelet is exactly that: simple. But you can have some with rougher edges, some with crisp but not disruptively sharp or coarse edges, and then others that actually have a bit soft edges just from unskilled/inexpensive brushing. Also there can be a large variance in how tight the tolerances of joined 3 links are, and how long those tolerances last. Huge variance can exist in something as simple as a 3 link oyster style bracelet from one company to another and from one price point to another, from one price point to another.

So that's what I mean in terms finishing and construction.

And based on that criteria, from my direct experience of owning both brands and many others, both my 1999/2000 Tag and my 2016 Diver 65 are of a quality on par with my BB58 or SMP. I'd be tempted to say that they're better than my early 90s Rolex stuff, but those have so much mileage that it's not really a fair comparison. Especially the bracelet which has hollow center links and is starting to develop some play. But it has an extra decade of use even over the Tag haha. Time will tell how well they all hold up after 30y. But the Tag has remained impressively tight

 

[Watchlover1987]

Oris aquis all the way!!

 

[VicLeChic]

I've never owned any of the two, but if I had to chose, then probably TAG. I prefer the looks and the pedigree.

 

[Fahoo Forays]

It does not make any sense to “classify” the brands, you have to compare specific models.

But that's what WIS do- classify brands. If a brand's model seems more expensive than the brand deserves, then it gets bashed for being too expensive. Note the way Grand Seiko gets bashed for being an expensive Seiko. Notice how WIs judge a brand by the movements and decide on that instead of proper assessment of design language, what the watch should cost.

Only certain brand get to make watches that cost more than say, $4K and not get bashed for it. The brand has to be Swiss. The movement has to be in-house. If Oris made a fantastic $$6K or 7K watch, nobody would buy it because it hasn't been blessed by the hype train yet.