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TechnoMarine kicks off with the Cruise Sport line launching this month in retailers worldwide. The collection was first presented to press and retailers at BASELWORLD 2010 as part of the brand's exciting re-launch.

TechnoMarine's 2010 collection is driven by the iconic Cruise model which has been re-conceptualized in a number of new forms for 2010, including 'Original', 'Sport', 'Steel' and 'Ceramic' versions. These amazing new watches include a far superior suite of designs, materials and detailing.

The first model to hit the stores this year is the Cruise Sport, a colorful and versatile watch. The collection will be seen also at the trend-setting boutique COLETTE in Paris the coming weeks. Its silhouette is an exercise in clean lines and minimalist currents with an all new silicone strap, unbelievably comfortable to wear. Functionality is further enriched with the interchangeable strap and case cover system, common to all Cruise models. You can easily plug and play with any colors available in order to make your own watch/color combination according to your mood, your clothes and your taste each day... In less than 1 minute, you can change the color of both straps and case cover to create a brand new look! The catalog of colors available allows you to pick up the right ones according to each personality... Cruise Sport's mostly black form is punctuated by subtle pops of color along the bezel, minute hand and tachymeter. Water resistant up to 200m and available in a chronograph or 3-hand movement, Cruise Sport embodies TechnoMarine's 'carpe diem' spirit.

The result of this new 2010 Collection is a mix of bold and daring designs with the intelligent use of color, advanced materials and unrivalled levels of detailing.



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