While you have been catching the same old 07:41 commuter for the past decade, hoping against hope you will collect your pay-check at the end of the month, Morten Linde and Jorn Werdelin, from their headquarters in fashionable Notting Hill in London, have created one of the most exciting brands in the known history of watch brands. Just about every watch collector and aficionado goes a little gaga over LW watches.
The Decade is a detailed retrospective of why their watches caught the watch-loving public’s imagination. It’s a richly illustrated timeline running through the evolution of its unique sports timepieces and digital instruments since its conception in August 2002.
The Decade shows the most epic occurrences in the LW Universe. It features iconic pieces and significant events as well as all the remarkable achievements within the skiing and diving sphere.
Exploring all aspects of the history of Linde Werdelin, The Decade brings the most memorable Linde Werdelin episodes to life from the debut Biformeter to the breakthrough SpidoSpeed to the Oktopus diver, to the Spidolite II; a dazzling range of sports watches for a new generation of watch fans.
How it all began
Combined passions led two lifelong friends, Morten Linde and Jorn Werdelin to redefine what a highly crafted sports timepiece can be.
Founded in 2002 by Morten Linde and Jorn Werdelin, Linde Werdelin watches and attachable dive and ski instruments have redefined the world of highly crafted sports watches by bringing together the best of Swiss craftsmanship with Danish design ingenuity and avant-garde technology.
An unconventional designer and the creative source of Linde Werdelin, Linde has designed numerous iconic objects from the Copenhagen public park to audio systems; winning many industry-leading prizes and awards throughout his career. A functionalist, Linde strongly believes that “it's easy to make something look good, but that's not the point”. It is a lot harder to design a lasting object that will not age or become obsolete.
The visionary and driving force of Linde Werdelin. Werdelin's grandfather opened the first family jewellery and watch boutique in Aalborg, Denmark, selling luxury and technical watches. At 14, Werdelin sees a new high-end sports watch that will spark an ever-growing passion for watches. As an entrepreneur, Werdelin fuses the spirit of free-ride skiing with business: pushing the boundaries by finding a way, not by taking uncalculated risks; revisiting the old to create and experience the new.
Innovation lies in the core of Linde Werdelin, bringing together mechanical sports watches and digital precision instruments with avant-garde technology.
The unique combination of watches and instruments makes Linde Werdelin the only true sports watch of today. A carefully designed sports watch for all occasions is transformed into a precision instrument with the Dive Instrument or the Ski Instrument. Linde Werdelin brings together the best of Swiss craftsmanship and Danish design ingenuity.
For Morten, “analogue is the best way to read time; digital is how you assimilate technical details”
The Decade will serve as an authentic and authoritative LW time capsule to showcase the early achievements as the brand now moves on to the next phase of its exciting horological journey.
Visit The Decade
Article by Michael West for Watchuseek (c)