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A "mushroom brand" is a brand of watch that seems to pop up out of nowhere and, before you know it, is all over the place (like eBay). A few hallmarks of 'roomers include, but are not limited to:
>Often marketed by the same company resulting in very similar websites
>Lower quality Chinese movements
>Exorbitantly high retail prices($2,500) with ridiculously low selling prices($100)
>A long and lavish story about how the company has been around since the early 1800s
>Frequent use of "open heart" dials

Some mushroom brands include Louis Bolle, S.U.G., Bernoulli, Deporte, Rousseau, Romilly, and Breitner.

-Jay (Knows the difference between "moonphase" and a "day/night" indicator...)
 

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