[Bob Sendel]

I think it was me who created the term "pop-up-like-mushroom-brands back in 2006.

https://www.watchuseek.com/archive/index.php/t-1516.html

If you use our search function you´ll find more threads, this one for example:

https://www.watchuseek.com/showthread.php?t=122698

Meanwhile this term is obviously known everywhere:

http://forums.hardwarezone.com.sg/showthread.php?t=1661157&page=229

Well then Mike, you better have it copyrighted!:-d