Introduction and Backstory
Hello everyone, I'm Dan and I have a problem buying watches. I've admired the resolve and community shown in previous years' WPAC threads, and I'm ready to make the public commitment myself. I thank everyone in advance for reading my story and any support y'all might be able to give me in times of need.
My situation is a little complicated, in that I have both a personal collection and a stable of watches that I'm customizing and selling for my business. The temptation to keep a watch I've built for my business has been strong, especially since the funding is a little murky; my wife trusts me to make business purchases without discussing them, and then I get tempted to keep what I've purchased for my business.
I'm not the type of person who resents or begrudges financial transparency and joint decision making with my wife. I'm actually including her watches in my SOTC because I absolutely love giving her gifts -- she grew up incredibly poor, and after 20 years of marriage we've reached a level of financial success and stability that makes it very, very tempting for me to buy her watches. She seldom buys herself anything fancy, and I love to surprise her with things that she would never have bought herself.
SOTC/Personal -- 7* Watches:
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- Rolex Ref 1002 34mm OP from 1963: This is a family piece purchased new by my father and given to me when I turned 18. It's recently serviced and running well. I don't wear it much, but I love it.
- ETA 6498-1 "Marine Watch": I built this watch myself in 2020. I could have done it cheaply, but wanted to make myself something extra nice and went with really high end components. As a result, this was was cheaper than it's closest retail equivalent (a Stowa Marine), but not by much. Because this was the first really nice watch I built myself, I will not sell it and plan on giving it to one of my daughters.
- Tudor Pelagos: I purchased this watch new in November 2020 to celebrate an amazing year in my career with significant professional growth and some major achievements. I paid retail for this watch at the AD, in part because I wanted to start "building the relationship" in the hope that I'd be able to get one of my real lifetime grail watches. My wife is really attached to this watch: She absolutely backed my purchase and helped me pick it out from a short list of watches I'd love. The temptation to flip this watch to fund a grail is high, even though I know my wife would be really, really disappointed and hurt if I did this. Also, for the record, I freaking love this watch. I've loved it so much that it has made me question whether I really actually want a Rolex Submariner.
- "Monochrome" Fordite-Dialed Modded Seiko SRPE69K1: I built this watch to showcase my custom fordite dials with the intention of selling it, but I fell in love with it. This is the watch I'm proudest of, and anticipate handing it down to one of my daughters.
- Seiko Black Monster SKX779: My wife bought this for our 10th anniversary back in 2011. It's very well worn and loved, and I'll never sell it.
- Gruen Pentagon Pocketwatch: I bought this watch in 2020 because I love how it looks and the brand backstory. I'm currently planning on repairing it myself. I could let this watch go.
- Xeric Regulator Automatic Dark Forest: I backed this watch on Kickstarter last year. This is exactly the type of impulse purchase I'm hoping to avoid in 2021; it was "just" $300 but those purchases definitely add up. I don't like this watch in person, and I already have it listed for sale in a couple places. Hoping to get all my money back, because the watch now costs $449. I don't really consider this watch part of my personal collection as I listed it for sale the same day I received it, and want to get it out of my house ASAP.
SOTC/Wife -- 2 Watches:
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- Rado Diamaster Diamonds: I purchased this for my wife for our 20th anniversary last June. My wife loves the moonphase and colors/design of this watch. I paid full retail for this watch online directly from Rado. This wasn't ideal, but was the only way I could find this specific model.
- Tudor Royal 28mm: I special ordered and paid for this in December '20 for my wife. Partly I wanted to buy my wife a more rugged and water resistant watch than her Rado, partly I wanted to buy her a Tudor that matches my Pelagos, but mostly it was a way of me to "build a relationship" with the AD. This watch hasn't arrived yet and is a surprise for my wife ... but she may kill me instead of thanking me. If she doesn't want to keep this watch, I'll flip it and hopefully recover most or all of my outlay.
SOTC/Business Watches -- 6 Watches
I currently have an inventory of half a dozen or so Seikos that I've customized. I genuinely like the SRPD watches I've modded, and the temptation is for me to keep them for myself instead of moving them out the door.
The Minor Temptations:
I really want a
Rolex Explorer I, but there's no way I could get one new from an AD. The temptation is to build myself a Seiko-based homage with my business inventory. I also came very close to buying a
36mm Smiths Everest this morning. This is a real danger zone for me; I could really easily keep a $300 business watch or spend $150 in parts on myself, and those expenses add up!
The Major Threat:
One of my dream watches is a
new 41mm Rolex Submariner Date. Sure, there a lot of other watches I like, but I'll never be in the position to afford them. The Rolex Submariner is really, really, expensive ... but "affordable" enough for me to theoretically purchase. I know it's a cliché to lust after a Rolex Submariner, but the design is classic/timeless and I want it as the "One Lifetime Watch" that I'd wear for the rest of my life. The fact that certain Rolex models tend to appreciate combined with the difference between MSRP and market price make it seem like a "value" purchase. My father has also worn his Rolex Ref. 1675 GMT-Master since 1978, which I find admirable and would love to emulate. I've already liquidated several of my watches and some high end camera gear to try to fund this watch. My local AD has been very receptive to my efforts to "build a relationship," and he told me a week or so ago to "get ready" for the call as my Submariner is "imminent." My wife and I got out of debt in 2020 (other than our accursed $100k plus in student loans), but we cannot yet afford to pay cash for this watch. I have permission to buy it, if I can immediately turn around and sell it for a profit. That's tempting, but I'd be contributing to the overall Rolex supply/demand mess. And I'm honestly concerned that if I buy this watch with the intent of selling it immediately, I'll fall in love with it and not be able to let it go. Even if I could let it go, I'll have done a pretty scummy thing.
My Pledge:
I commit to the rules of the WPAC, and resolve that I will not buy any watches in 2021, build myself a new watch, or convert any watches that I've purchased for my business into my personal collection. If I should succumb to temptation, I'll apply the One-In/One-Out rule.
Thanks for reading, and I look forward to participating in this thread!
-- Dan