For 27 years as of yesterday Apple has been making functional, simple and *cough* costly items. Which watch manufacturing company makes functional and simple watches for an unbelievably high price? For me, the Apple of watch companies is Rolex, ridiculously expensive for utter simplicity and something that just works. (I'm not saying I wouldn't buy a Rolex, but they don't offer much bang for the buck.) What do you all think?