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Discussion Starter #1 (Edited)
(message approved by Ernie Romers, site owner, many thanks Ernie!)

Dear friends,

it is with tremendous pride and excitement that I present the first finished watch model of my new luxury house, the CELADON Imperial. It has been more than a year since September of last year when I began entertaining thoughts of designing my own watch - the manifestation of a vision I have had for some time, and collating opinions from friends right here on Watchuseek. And therefore I am happy to present this watch first on this forum...

Leather Case.jpg
The Birth of CELADON


Contents -

The Maison

The Imperial
1. The Dial
2. The Case
3. The Movement
4. Ennobled steel

The CELADON Watch Case

The Bespoke Straps

The Bespoke Monogramming Service

Technical specifications


Firstly, some introductory words about our House...


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The Maison 「秀君」-

The name "CELADON" was chosen to represent our House for a number of reasons. Celadon refers to one of the most highly-esteemed of China's porcelain traditions, of which number in the hundreds. Produced for more than two millennia in Zhejiang province, the quality of celadon reached its zenith with the Longquan kilns of the Song dynasty a thousand years ago. Many of these kilns have survived to the present in Longquan in Zhejiang province, and today still produce the finest celadon in the world, hand-made and -fired in the same laborious way, with hundreds of individual steps, as their ancestors have done for centuries. Interestingly, Longquan is also renowned in China for producing the finest swords in Asia, with their metre-long hand-engraved blades that take two master ironsmiths to forge by hand over weeks of production.

"Celadon" as a word is French in origin, and was coined in the early 17th century during the later part of the reign of Louis XIII. The quality of Longquan celadon was so acclaimed that the royal courts and aristocratic families of Europe would place vast orders with the Chinese kilns, and it was this international trade that led to the European appreciation of various other types of Chinese porcelain, for example sancai, famille rose and famille verte. Many centuries earlier, the great Islamic kingdoms of the Middle East had already cultivated a love for Chinese celadon, an appreciation facilitated by the Silk Road of antiquity. According to oral tradition, the word "celadon" entered the French lexicon after the great Ayyubid Sultan, Saladin, presented forty pieces of exquisite celadon to the Sultan of Syria in 1171, after which the former's name became inextricably linked with the noble Chinese porcelain.

China as a culture and as a nation has five thousand years of uninterrupted history, from the time of the Three Sovereigns and Five Emperors (before 2100 BC), and is one of the longest-lived civilisations on Earth. The culture of artisanry and hand-craftsmanship was cultivated very early on by extravagant commissions of the Imperial court and aristocracy of the Xia, Shang and Zhou dynasties (2100 BC - 221 BC), particularly in the area of ceremonial bronzeware. This unbroken lineage of exquisite craftsmanship and ingenious design was continued by the cultured and elegant Confucian scholar-officials of the next two thousand years, after Qin Shihuang united the Warring States under a single central throne.

Despite the ebb and flows of trade openness, and the vissicitudes of history, the reverence of the craftsman in Chinese culture has always been enshrined as one of the Four Occupations, the traditional hierarchy of Imperial China. Noble skills and craft were handed down from father to son, from generation to generation, an unbroken bloodline that has persisted all throughout Chinese history, through countless wars and disasters, for fifty centuries. This great heritage has given China and the world the incalculable gift of literally thousands of individual artisan crafts, whose each individual banner is upheld against all odds by many craftsmen. While some of these crafts have thrived with a renewed market in China for the beauty and grandeur of China's Imperial age, many artisans are the sole survivors of their individual disciplines - where there used to be hundreds of ateliers, now there is only a handful or even just one. The United Nations and China's own State Council has gone some way to aid this, by according their respective accreditations of the Intangible Cultural Heritage, but it is the overwhelming desire of our Founder to exceed this, by combining these artisans with a unified aesthetic, one refined for the modern age and updated to remain practical, yet still beautiful, and possessing inimitable Chinese charisma.

The idea of Maison CELADON was borne out of a wish to elevate the potential of many of these silent craftsmen, labouring in solitude to produce handiwork of sublime magnificence. One need only look at the State Council's Intangible Cultural Heritage register to see the infinite variety and beauty and ingenuity inherent in many of these crafts. Due to the isolated, mountainous location of many of these artisans, and the innate reverence of tradition in Chinese culture, many of these products bear a certain charming rusticity and would look no different if placed in an environment from five hundred years ago. As stated above, part of the Strategic Mission of CELADON is indeed to refine the design and update the functionality of these ancient artisanal products for the 21st century where appropriate, while still preserving their noble nature. Therefore these artisans now benefit from a unified aesthetic of great refinement, an aesthetic that reflects a confident, modern and peace-loving China.

As a part of this unified CELADON aesthetic, innovative and original design is irreplaceable and is an area where we have invested and will continue to invest tremendously. Both cosmetic and aesthetic appearance (how our product looks), along with the more important functional design (how our product works), are guaranteed absolutely to be original and innovative. Our products will always emanate inimitable Chinese charisma, drawn from and influenced by the grandeur of Chinese history. From the civilisation that gave the world the Four Great Inventions - papermaking (2000 years old), printing (1300 years old), gunpowder (1200 years old), and the compass (1000 years old), nothing less is to be expected.

It must be said that the standard of quality that CELADON has set for ourselves is extremely high. All of the crafts (and in most cases, the actual artisan that we commission) featured in our introductory range have been personally tested for quality, functionality and durability for several years by our Founder - for example, watches (6 years, although this does not include the scores of 50 year old vintage Chinese watches and clocks that still tick charmingly at CELADON Hall), Yixing ware (4 years), Jingdezhen blue-and-white porcelain (8 years, again excluding the antique vases and teaware and chests that range from 100 to 1000 years of age in our private collection), oiled-paper umbrella (5 years, tested against typhoon winds innumerable times), silk accessories including silk-filled embroidered duvets and brocade (6 years), and Xuan paper (5 years, again excluding historic paintings, some of which are 500 years old).

Therefore, instead of deciding first on a product range, and then attempt to locate an artisan to produce these for us, CELADON only introduces a range if we deem an artisan worthy of inclusion after we have evaluated him or her. Nothing less is worthy of the appellation - Made in China with Pride.



The Imperial 「秀才」-

The Imperial is a limited numbered edition of 50 pieces, in two Dial Editions –

Rice Paper Cream – 25 pieces

Imperial Red – 25 pieces


Hand-crafted by China's finest watchmakers in the outskirts of the former imperial capital of Beijing, in the idyllic fresh-aired mountain village of Changping that teems with natural hot springs and spas, and surrounded by the snow-capped Swallow mountains (named after the Prince of Yan, Zhu Di, who ascended the throne as Emperor Yongle, the great emperor who built the Forbidden City and many of China's surviving Ming-era landmarks of note, and who commissioned Zheng He's voyages and mighty treasure fleet), the CELADON Imperial was so named not simply because of its august birthplace, but also because of its stoic and imperious, yet characterful and warm countenance. Our watch mirrors the very image of China herself, as both majestic yet intimate; mighty yet benevolent; graceful yet affectionate.

As many connoisseurs of fine design will profess, simplicity is far more difficult to perfect than complexity. Following from this, a timekeeper with two hands, as the purest expression of a classical gentlemanly wristwatch, is possibly the most difficult of all to design if one desires to maintain the equilibrium between minimalism and character. In our Imperial, having only two hands allows the delicate beauty of the plum blossom guilloche to be best displayed, and displays the dramatic shadows created by the grandiose dauphine hands to their greatest effect. These beautifully finished tri-faceted (as in, they have three separate facets) hands lend extra legibility and intricacy to a simple design, characteristics which are furthered should one select the blued steel option (see details below).

CELADON has christened the Imperial in Chinese as 「秀才」(pronounced xiucai, or seu-chai), the most prestigious of the academic degrees awarded to those who had passed the Imperial Examinations at the capital level. The name alludes to the millieu of the scholar-officials, the traditional ruling class of Imperial China for two thousand years. These were highly-educated, learned and cultured gentlemen, who were charged with the responsibility of administering All Under Heaven. The civilised and elegant pursuits of these gentlemen included penzai cultivation (miniature plants sculpted to look like a natural landscape), composing and reciting poetry, practising calligraphy, and of course, tea appreciation amidst pavilions, waterfalls and classical music, and it is with this cultured aesthetic in mind that we have designed the Imperial. Our beloved watch, as is our Maison, is conceived with Classical Chinese values such as piety, loyalty and virtue firmly in mind, renewed for the 21st century.

The first series of the Imperial is engraved additionally with the 首 character, Chinese for both ”first” and ”chief”. Every subsequent series will be engraved with a Chinese character number, to denote the batch from whence a particular watch comes, in addition to its individual serial number (1-25). All details of every watch that we ever produce will be stored in our ledgers at CELADON Hall, and will be available on request should our customers desire, be it one year or one hundred years from the watch's birth.

Additionally, we have produced 50 pieces of the Imperial with the special twin gold hand-engraved balance cocks, relief-engraved in a floral pattern distinct to our House, reminiscent of the tradition of gold foil engraving and carving on palace architecture seen in Nanjing at the beginning of the Ming dynasty. This unique series of watches is available by application only, and is separate from the standard Imperial First Series. They are produced for experimental purposes, in preparation for possible incorporation in our 18k Rose Gold wristwatches and pocketwatches slated to be launched in early 2014. (Maison CELADON)

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The Dial -

Every Imperial, and every watch that issues from our House, shall bear the CELADON Crown, which is our Royal Standard, individually applied by hand on every dial. It derives from a stylised crown which communicates CELADON’s desire to be the absolute supreme in every category we occupy, but also from two Chinese characters, 山水, which together refer to one of the oldest and most technically rigorous forms of traditional Chinese art. Translated literally as ”mountain and water” painting or ”shanshui”, the style depicts in brush and ink the classical and natural landscape of China, scenes such as the Yellow Mountain in Anhui Province that have changed little in millennia, reflecting the misty mountains and flowing rivers of Classical China.

The Imperial is inspired by the profound links of ”mountain and water” painting to classical poetry and the espousal of balance and rigour, which are the eternal traits of Chinese art that we hope to convey in our watches, both in the delicate beauty and elegance of their design as well as in their robust construction quality and surpassing longevity. Perhaps more deeply, ”mountain and water” poetry was a form of ”textual art” that did not strive to replicate ad verbatim a natural landscape, but rather to evoke an image inside the reader’s mind. What matters is not what the painter-poet sees, but rather what they have thought about the scene. It is a vehicle of philosophy, according to some art critics. This is precisely what we at CELADON desire that our watches communicate; the profound cultural motifs and traditional values of Classical China, reflected in the textual art of the Imperial’s plum blossom guilloche dial, itself inspired by the indomitable spirit and heroism in the face of adversity shown by the artisans who designed and built its ancestor, the Wuyi watch from 1958.


And on further study, the CELADON Crown yields even further cultural allusions. Its shape is reminiscent of a 鼎 or Chinese tripod cauldron, the ceremonial vessels that in Ancient China (from 2100 BC onwards) to the present day have symbolised the ultimate power and authority of the sovereign. Another motif of the Crown is that it resembles the silhouette of the sovereign, dressed in flowing Xuanduan robes (the most formal manifestation of traditional Chinese dress, meant for state occasions of the greatest importance) giving thanks to the Abrahamic GOD for His Providence and Bountifulness in the year's harvest. This was the most important ceremonial act in the Chinese calendar, the only time that the Emperor bent his knee, and is part of the original faith of the Chinese nation, a monotheistic faith that predates all subsequent polytheistic religions. It is most fitting that this Holy Act is the symbol of CELADON.

In the grand history of modern vintage Chinese watches (those that date from 1955 onwards), rich textured dials and ingenious logos wittily stylised from Chinese characters into cultural motifs or beloved landmarks are two of the key traditional characteristics. Both of these traditions are respected and continued in our Imperial, yet updated for a 21st century Chinese watch, according therefore with the Strategic Mission of CELADON. Please refer to our earlier posts for details on the fine traditional way in which the plum blossom guilloche is produced on the Imperial's countenance, the cultural background of deciding to use the plum blossom, the most beloved flower of the Four Noble Gentlemen, and the photos that can only attempt to communicate the manner in which the finished dial reflects both spotlights and natural light. Our Imperial, in honouring its horological ancestors, will bear the first plum blossom guilloche dial in fifty years, and will re-ignite the illustrious tradition of Chinese textured dials.

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Another fine tradition of these vintage Chinese watches is the use of vibrant coloured dials, an effect wielded in an elegant, restrained manner. CELADON fully intends to continue this rich heritage, by combining both textured dials with deep colour, paying homage to both of these uniquely Chinese horological traditions. The Imperial in Imperial Red is the first fruit of this, which will be followed in subsequent Imperial series with other rich colours, the result yielding a charming mix of originality and familiarity, elegant yet characterful.

At the base of every Imperial is printed 中国自豪, Chinese for ”Pride of China”, stating that our watches are not just designed and constructed on Chinese soil, and filled with tremendous cultural and historical references, but Made in China with Pride. The four characters are homonymous with, that is to say that they sound similar to, 中国制造 or Made in China. Yet another cultural motif, homonyms are constantly seen in traditional Chinese culture. For example, the frequent use of bat carvings in Ming furniture, since the bat in Chinese sounds similar to the character for prosperity.

And now a few words about the respective dial colours…

Rice Paper Cream 宣纸秀明 –

Affectionately reminiscent of the handmade heirloom fans that our Founder has collected over the years. The finest rice paper in all of China, the Xuanzhi or Xuan paper from Jingxian County in Anhui Province, which has centuries of history of use in Chinese artisanal fans dating back to the Song Dynasty a thousand years ago, served as the inspiration for this eternal hue, the most understated of the Premiers. Please refer to our earlier posts for further details on Xuan paper and its cultural associations with the Imperial.




Imperial Red 中华御红 –

The grandiose paramount leader of the Imperial colour spectrum, the Imperial in Imperial Red minces no words as to its provenance. Flamboyant yet never gauche, its passionate countenance is both striking and commanding, yet the equilibrium of its design ensures it never strays beyond the threshold of propriety and grace. Deep, rich and full of Chinese charisma, there is literally no watch on Earth like the Imperial, in Imperial Red.

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The Case -

The Imperial's spirit and soul is embodied within one of the finest watch cases we have seen, one that CELADON is greatly proud of. The highly polished case, both slender and robust, bears charming teardrop lugs from the golden age of 1950s and '60s gentlemen's wristwatches. With the traditional Chinese emphasis on longevity, practicality, durability, and elegance, CELADON chose this case for a host of reasons.

The Imperial uses a two-piece case which is more robust and water-resistant, and uses more metal, than a three-piece case, the norm in most modern watches. The use of metal is significant especially in the 18k Rose Gold version of the Imperial (to be released in January 2014), as the case contains twice as much gold as a comparable three-piece case.

A two-piece case also facilitates faster and more efficient watch servicing than a one-piece monocoque case, as the movement can be directly accessed from the caseback and the dial need not be removed, thereby eliminating a major factor in dial deterioration seen commonly in vintage watches. This explains our efficient turnaround in servicing all CELADON watches. Of course the speed and diligence of our watchmakers plays a significant part in this as well. These factors above accord with the CELADON Ethos of longevity, which is a key characteristic of artisanal Chinese products.

There are three methods of sealing a watch case in watch production -
a snapback case, a screwed back case, and a screwed-in or threaded back. The threaded back is by far the most water-resistant, usually seen on dive and military watches, as the double sealing of the gasket and screw threads aids water resistance. And of course, the Imperial carries sapphire crystals both on the front and back of the case, for utmost durability and longevity. The front sapphire crystal is beautifully curved in order to best display the sublime magnificence of the dial.

The combination of the voluptuous teardrop lugs, rounded knurled crown, curved crystal and the plum blossom motif contribute to the Classical Chinese aesthetic of curvaceousness and elegance inherent in the Imperial, for an ageless grace that will grow old with dignity and beauty. A curvaceousness that is reflected in the upturned wings of the roofs of classical pavilions and pagodas, in the handles and spouts of Yixing teapots, and in the horseshoe backrests of Grand Tutor armchairs and curved wings of Southern Official chairs.

And of course, the tang buckle of the Imperial also carries an engraved CELADON Crown, placed on its reverse for ultimate discretion.


Again, according with the Ethos of practicality and durability, we have chosen the best possible materials and method of construction for our beloved watch. Both beautiful and robust, the Imperial’s case is akin to an exquisite sculpture that shields the beating heart of the manufacture movement for generations to come.

The dimensions of the case are -
Diameter (excluding crown and lugs) - 38mm
Thickness (with curved sapphire crystal) - 9.2mm

The dimensions of the strap (should one not wish to engage our bespoke strap service - see details below) are -
20mm wide at the lugs
18mm wide at the buckle



The Movement -

The movement employed in the CELADON Imperial is the SB18-6 thin in-house manufacture movement from Beijing Manufactory, measuring 26 x 4.01mm. The SB18-6 is the latest iteration of the renowned SB18 movement, introduced in 2006 and considered one of the most attractive Chinese movements in existence. The newest version boasts improved stability of rate and reliability. The SB18 was conceived of completely by Beijing Manufactory, and adopts a classical 3/4 plate architecture inspired by 19th century watchmaking, which lends greater robustness to the finished movement. Considering its 3/4 plate architecture, the SB18 is notably slender. Such a movement is difficult to assemble as all the gears and wheels must line up exactly with the top plate and baseplate, and requires a considerable amount of expertise and skill.

The SB18 carries four gold chatons descended from the chatons of the First Generation Chinese wristwatches, the Tianjin Wuxing (1955) and Beijing SB1 (1958). Gold chatons facilitate easy replacement of the rubies during servicing, and also beautify the movement while requiring more effort to install. All screws on the SB18 are of course heat-blued in the traditional manner in order to remove impurities. A svelte hand-cut swan neck regulator (so named because of its elegant appearance reminiscent of a swan's neck) sits atop the balance cock. Chinese Scroll Stripes and hand-applied perlage on the movement baseplate complete the list of movement finishing.


The SB18, in keeping with the Ethos of durability and functionality, adopts a 21,600 vph beat rate, considered by the most eminent watchmakers of our age to be the best beat rate to meet the desire of accuracy, isochronism and longevity. In contrast to the stately 18,000 vph (common in vintage watches before the 1970s) and frenetic 28,800 vph (used in the bulk of modern watches because of its ease of adjustment and regulation, thus saving manufacturers cost and time to produce), the beat rate of 21,600 vph is the optimum for a modern wristwatch such as the Imperial, built along classical lines, that is meant to be accurate and robust, and function for many, many decades.

It is fitting that our Imperial is produced with great care and pride in Beijing Manufactory, an atelier in the truest sense, using charming vintage watchmaking tools purchased from Switzerland in the mid-1950s, combined with modern Chinese-developed watchmaking machinery. A quaint mix of both antiquarian and contemporary, built with classical principles in mind, but for a modern age. The manufactory is possibly the only watchmaker in the world to be free of the quartz contamination of the 1970s. We can state with pride that the birthplace of our Imperial has never once produced a quartz watch, and has not ceased building mechanical watches in 55 years of existence. Beijing is served by the two grandmasters Xu Yaonan (the father of mainland China's first tourbillon, a freesprung movement conceived completely by him in 1996 as a clean-sheet design with no external help or even guide literature) and Shi Wenli (who designed and created China's first minute repeater tourbillon) who have a combined 150 years of watchmaking knowledge and experience. It is from Beijing Manufactory that AHCI Master Ma Xushu (the creator of China's double- and triple-axis tourbillons, and even an odometer complication that can measure the age of a watch) has also recently emerged, acknowledged by his peers (and his sponsor Marco Lang) as one of the 44 greatest independent watchmakers of our time, and whose services CELADON has retained for strategic projects in the very near future.



Ennobled Steel -

The CELADON Imperial carries the option of thermally-blued steel hour and minute hands, as well as a world-first, a blued steel dial signature.

The confident, tri-faceted dauphine hands provide an ample canvas for the blued hue to show its full effervescence, under both natural light, sunlight, and under spotlights. At every conceivable angle of viewing the watch, the tri-faceted hour markers, coupled with the tri-faceted hands, bring a degree of complexity and intricacy that is normally absent on a two-hand timekeeper.

The blued dauphine hands, being so expansive, and without there being a seconds hand to distract, attract the eye with the dramatic shadows they create on the ermine, textured dial.

The blued steel hands of the Imperial, in keeping with the artisanal and classical principles of CELADON, are heated to a 300 degree flame individually, with nothing more than a pair of tweezers and the eye of the craftsman. This was the predominant method in which blued hands were created before the Second World War, but avarice and industrialisation has seen the end of this labour- and time-intensive method in our age. Because CELADON insists on keeping to a minuscule production of our watches annually, in order to lavish the greatest amount of care and quality on each individual piece, we are able to produce our blued hands in the time-honoured manner.

For aesthetic reasons, the blued steel option is only available on the Rice Paper Cream Dial Edition.




The CELADON Watch Case -

In honour of the inauguration of the CELADON luxury house and of the Imperial, Maison CELADON has specially commissioned world-class leather artisan Jeremiah Ang of the J.Myers Handmade Leather Goods Company to produce 100 leather watch cases, of a quality befitting a watch that is Made in China with Pride.

These leather watch cases are designed from the ground up to fit and match the Imperial’s appearance, shape and dimensions as well as the classical principles of our House. The individual pieces of high-quality cowhide leather are blocked (cut) and assembled by hand, and are dyed in CELADON Imperial Red with a golden tan leather tassel, with the Signature of our House embossed in gilt lettering.

Inside, the lining is of microfibre suede in a rich, warm tan, to facilitate convenient cleaning with a damp cloth. Two press studs and a reinforced leather backing further add to the rigidity of the package. The entire case, both inside and outside, is constructed with a view to utmost durability and longevity, which is necessary to accompany a piece of artisan machinery that will last for generations.

The CELADON Imperial Watch Case was conceived as a result of our Founder’s disliking to the large and heavy boxes that accompany most watches, that both add to their shipping cost unnecessarily and are usually discarded quickly or take up valuable space in the house.

Rather, since one of the fundamental founding principles of Maison CELADON was to reinvent and innovate for contemporary living while always keeping in view time-honoured traditions and quality, and to understand on the ground level the true desires of watch enthusiasts, our Founder decided on packaging that would be beautiful, elegant, and well-made, but still eminently light and practical, resulting in a case that can be used to pack the Imperial or any watch while travelling and even function as a travel trinket tray on exotic desks or commodes while its owner is overseas.

As if these were not enough, the leather watch cases are further encased in a rigid paper box for added protection during shipping. These boxes themselves are hand-cut and -moulded. Together, the watch case and box combine the essential hallmarks of Chinese craftsmanship, an elegantly-designed instrument that is both practical and durable and infused with an inimitable Chinese character. This is mirrored in the principles upon which Chinese furniture, for example, in its use of mortise and tenon joinery, has allowed such pieces of furniture to survive heavy use for centuries. By eschewing nails and glue in its construction, the possibility of deterioration by temperature fluctuation is done away with, and the furniture can be dis-assembled for transport, storage or cleaning even hundreds of years after it has been made.

The CELADON Imperial Watch Case is included as a matter of course with every Imperial, and it is our hope that their owners will find immense joy and practicality in them for many generations to come. Further upgrades are also available as an option (see below), including bespoke cases that can carry multiple watches as well as exotic skins such as goatskin, lizard, alligator, beaver tail and stingray.



The Bespoke Straps -

CELADON offers as an additional service the possibility of commissioning bespoke straps of any available skin and colour, measured to fit one's exact wrist size with a single hole (or as many as one desires). Being bespoke, any design is possible for the straps, including customised keepers and strap tails, thread colour and lining skin and colour. We have engaged the finest leather artisans in the world to produce these straps for us, and personally facilitate these commissions on behalf of our connoisseurs for their added convenience.


The Bespoke Monogramming Service -

CELADON is pleased to be able to offer an hand-engraving monogramming service on the movement top plate (or anywhere else one desires including the dial and case, where practicable) of our Imperials, where our connoisseurs may choose to have Chinese characters or English alphabets (or a drawing or coat of arms if so desired) of their design engraved by hand in gold lettering by our own in-house engraver, who trained for many years in this age-old art. As this service is completely bespoke, any design which can be carved by the human hand can be accomplished.


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Technical specifications of the CELADON Imperial -

Made in China with Pride

Numbered Edition of 50 pieces worldwide, with “首” to denote Imperial First Series

Additional Numbered Edition of 50 pieces worldwide installed with two gold hand-engraved balance cocks, with “首” to denote Imperial First Series

Choice of Dial Colour - Rice Paper Cream or Imperial Red

Beijing Manufactory SB18-6 thin in-house manufacture movement, 26 x 4.01mm

Movement decoration and technical details -
Robust 3/4 plate architecture inspired by classical 19th century watches
Four gold chatons descended from the chatons of the First Generation Chinese wristwatches, the Tianjin Wuxing (1955) and Beijing SB1 (1958)
Heat-blued screws
Swan neck regulator
Chinese Scroll Stripes
Hand-applied perlage on the movement baseplate
Flat balance
Shock protection
21,600 vph

Two-piece case with threaded caseback, engraved legend with serial number, 38 x 9.2mm

Sapphire crystal front and back (curved front crystal)

Tri-faceted dauphine hands and hour markers

Textured Plum Blossom Guilloché dial, inspired by China’s first serially-manufactured wristwatch, the Wuyi from 1958

CELADON Crown dial signature, inspired by the Grand Tradition of Vintage Chinese Watches and with profound influences from traditional Chinese culture

Tang buckle with engraved CELADON Crown

Presented in a handmade leather watch case, designed specifically for the CELADON Imperial to fit its dimensions exactly. The case functions as a travel tray as well, and is further contained in a rigid paper box, itself handmade.

Two year worldwide warranty, with lifetime complimentary servicing accorded at discretion

Optional blued steel dial signature (a world first) and hands

Optional Bespoke Monogramming service, where the connoisseur's initials, Chinese seal or coat of arms may be engraved anywhere on the watch (where practicable) by hand

Optional hand-stitched bespoke strap in any skin and design, measured to wearer’s wrist exactly with just a single hole

Optional hand-stitched bespoke leather watch case in any skin and design, to fit more than one watch

1,309 Posts
Discussion Starter #2 (Edited)
Finally as for pricing and availability, of the 50 pieces in the First Series, we have 7 remaining at present.

The price list for the Imperial is as follows -



As thanks to WUS for its knowledge and support during our fledgling months, I will extend the old pre-order pricing to the first 5 members who contact me (you can do so by PM). The pre-order price is 900 USD, a 62.5% discount from the retail price, in exchange for the early commitment (many had committed as early as last October).

Additionally, the first person to contact me will receive an additional discount as thanks, to a price of 550 USD.

Many thanks!


28,501 Posts
While I question the price (I cannot see that this is $1900 better than a Beijing Behai), it certainly is a beautiful watch.

6,034 Posts
While I find most of these "new watch brand" threads to be absolute tripe, this watch is anything but! Be proud, it's absolutely stunning! Well done :-!

171 Posts
Wow, that really is quite an elegant watch with tastefully incorporated allusions to Chinese art, design and culture. A very distinctive design, which is a welcome change from so many Chinese watches.

It's nice to see a Chinese watch that's executed with such confidence and exudes restrained style. This has the hallmarks of a Chinese classic.

14,004 Posts
I'm studying restraint, positivity, and discipline, so I'll restrain myself from propagating negativity.

I will say that I'm shocked by the price. Oh, and it looks a lot like a Stuhrling, with a similar MSRP. I'm assuming they'll sell for $150 on eBay.

10,228 Posts
I'm studying restraint, positivity, and discipline, so I'll restrain myself from propagating negativity.

I will say that I'm shocked by the price. Oh, and it looks a lot like a Stuhrling, with a similar MSRP. I'm assuming they'll sell for $150 on eBay.
Do you have insider info or something?

I have no idea how good these watches are going to be, but I'm going to give them as fair a shake as I can.

1,298 Posts
I'm studying restraint, positivity, and discipline, so I'll restrain myself from propagating negativity.

I will say that I'm shocked by the price.
It's a nice looking watch. But why would anybody pay 3 or 4 times the price of a SARB for it? The SARB is the known and highly reliable proposition; it's silly enough that people pay $2000 for an equivalent watch because it comes from Switzerland - but $2000 for a Chinese watch? Without any explanation of why the watch might be worth that much money? Does not compute!

And to the OP: you didn't do yourself any favours with the over-hyped thread title or the incredibly verbose text - text that was almost remarkably fact free; you didn't even quote any accuracy figures.

Also: charging $240 extra for blue steel hands and $300 extra for monogramming is something that probably won't work for you unless you are Swiss. In fact, probably not even then - $240 for blue hands is even sillier than the price Breitling charge for a perfectly ordinary clasp.
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