Beauty is in the eye of the beholder. When the iPhone first came out, the majority of "those in the know" were quite disparaging towards it. In the end, it dominated. The apple watch isn't for us watch enthusiasts. It's for normal people who go buy a swatch, or a fossil and leave the store thinking they have a high quality watch. Considering all the hype on all the sites I follow (even wus), the apple watch will dominate its own genre, assimilate many who go after swatch/fossil and the sub $400 watch crowd (with the possible exception of the Seiko and Citizen purchaser; they tend to be looking for a mechanical watch rather than a useful accessory) and bleed into the ranks of the "WIS". The question is: will the apple watch be enough to compel the many who have jumped ship to come back from android. For me, yes; then again, that might be because I'm with blackberry…