Right now, they're forced by the Swiss government to sell their products to competitors, so that their competitors can compete against Swatch in the watch marketplace. It seems perfectly reasonable to me that Swatch wouldn't want to do that. ETA may have cornered the movement market, but think how much of the overall retail watch market they lose by doing so.I cannot understand the withdrawal of a lucrative product from a market without replacing it. Are they (Swatch) just giving up that revenue stream?
It seems like a nonsensical thing to do...
The real problem is that the Swiss watch industry doesn't seem to be self-sustaining. If the absence of ETA movements brings down the Swiss watch industry, then there was never a "Swiss watch industry" to begin with -- just Swatch. There's a vacuum in the Swiss movement industry, and no Swiss company is stepping up to fill it. Growing market demand and no takers? That's a pretty strong sign of an unhealthy industry.