First pic of Vertex's next release:
This kind of bracelet is kind of period correct...and it's not like Vertex can't do a proper bracelet...they have a "normal" one for the bigger brother watch. Knowing Vertex though, the bracelet will be completely optional anyway, so it's just one of a half dozen strap options they'll offer with it.Serica did the flexible bracelet thing with one of their field watches and it looks like Vertex is jumping on that band wagon.
To me, it just felt like a lazy solution to not wanting to make a proper bracelet with endlinks.
The other thing that Vertex offers other than "pedigree" is some incredible build quality and materials. I won't try to convince you that they are 3.5x better than the Vaer, but they are definitely at least a step above the Vaer (not saying that there is anything wrong with the Vaer). They pop up secondhand from time to time for a decent deal, I'd highly recommend checking one out at a nice discount if you ever get the chance.Been eyeing their current dirty dozen line-up for some time but the price keeps putting me off. Plus I already own a Vaer dirty dozen homage. Hence the only reason to buy a Vertex will be because of its pedigree as one of the original dirty dozen manufacturers if one can overlook the price and the modern day iteration of the dirty dozen.
Watch out, I got suspended for posting something similar in the backgroundA great Image from Bark and Jack's Instagram.
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D-Day’s 80th Anniversary Inspires Watches
Commemorative pieces include a steel model similar to a British wartime watch and one with Normandy beach sand in its crown
June 6 will be the 80th anniversary of D-Day, when Allied forces stormed the beaches of Normandy, France, the beginning of action that ultimately led to the end of World War II.
The event still looms large in military history — and with watch enthusiasts, who snap up the vintage timepieces that companies such as Longines, Omega and Bulova were authorized to produce for troops at the time.
Now, watch designers from Britain to Australia are planning new watches for the landmark anniversary because, “it’s a very competitive marketplace,” said Don Cochrane, chairman of Vertex Watches.
The company has created the Vertex M36, a 36-millimeter brushed steel watch with a Swiss automatic movement (£2,250, or $2,826). Preorders are to begin May 1 on the Vertex website and at its boutique in London’s Mayfair district, with distribution to start June 6.
What does the name mean? The M is “because all our watches start with an M,” Mr. Cochrane said, noting it is “the same thing that they do in the military,” citing the M16 rifle; the 36 represents the case size.
For Mr. Cochrane, 50, the new watch is a reminder that Vertex was one of the 12 companies authorized by the British military to produce timepieces for its troops. (Vertex was founded in 1912 by his great-grandfather, Claude Lyons, shuttered in 1972 and revived by Mr. Cochrane in 2015.)
During an interview at the brand’s boutique, he said Vertex had “delivered at least 2,000 watches prior to D-Day,” noting that his grandfather “was actually a requisitions officer for the British military during the war and he obviously supplied the Vertex watches.”
Mr. Cochrane said the M36’s design goal was to stay “as faithful as possible” to the original model, a 36-millimeter chrome-plated watch called the Cal 59 W.W.W. (W.W.W. stood for Watch, Wrist, Waterproof, an Army label).
However, he said, “the movement is slightly different, so everything is in slightly not quite the same spacing.”
And some features needed an update.
For example, the lugs on the Cal 59 were fixed, but now, Mr. Cochrane said, “it’s kind of fun to change watch straps, so on ours we have screw-in lugs.” (Each M36 will come with three straps: a dark brown vintage-style leather, a woven cotton and a steel bracelet).