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That article is reviewing the non working mock-up that AD's have passed around since April. Time is always 10:08. Still a nice write up though.
Any watch photographer who has worked with brands will always set the time like that for a shoot - smiley happy watches where you can see the branding, and dial print. It's normally a sad face at 8:20 for a 12, 6, 9 chronograph. Just convention.

I spoke with my AD yesterday. I'm not on the list but they said I could come in and have a look at one early July when they would be getting stock. They now don't know when they're getting that stock but at the same time haven't been told about any delays.
 
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