[Baka1969]

I see it as a little bit of both. I have a 1960s Small Rose Tudor that has obvious signs of its Rolex lineage. Including the Oyster case and Rolex crown. The BB58 has definite DNA from the Rolex Sub. Yet other models and the Snowflake hand are distinctively Tudor.

I find nothing wrong with Tudor being positioned where it is in the luxury watch market.