WatchUSeek Watch Forums banner

1 - 20 of 24 Posts

·
Registered
Joined
·
323 Posts
Discussion Starter #1
TUDOR Heritage Chrono Blue.jpg

Tudor Heritage Chronograph Blue --- Great watch, great brand, great value proposition ... but what kind of intrigues me is the fact that some people who be trying to sell their Tudors (including this new Blue Heritage) online thru eBay or other sites always rely and underscore - ROLEX - MADE BY ROLEX - ROLEX QUALITY - etc .... Cannot Tudor hold a good resale value without having to remind prospective buyers about their Rolex heritage ? Does that mean that Tudor is still not strong enough to hold its own on field amongst the big daddies of the watch world ? It still has to look upto big brother ROLEX to hold its hand to make it sell ? Then why not simply go buy a ROLEX than a Tudor when you know ultimately its the ROLEX heritage and build quality that's gonna hold sway ....
 

·
Registered
Joined
·
10,872 Posts
Answer is 97.675% of the general public doesn't know anything about watches and less about TUDOR.
They write and sale to the general public and everybody knows ROLEX.
You are in a very select and limited group here....Congrats on being a two percent'er.
Knowledge is power.
 

·
Registered
Joined
·
2,957 Posts
Answer is 97.675% of the general public doesn't know anything about watches and less about TUDOR.
They write and sale to the general public and everybody knows ROLEX.
You are in a very select and limited group here....Congrats on being a two percent'er.
Knowledge is power.
+1

Tudor is not that well known. Mostly by not being present in the US market.

Why would you buy one vs a Rolex. One answer: Price.

Super fit and finish for 1/3 the Rolex price.

I know there are cheaper alternatives.
 

·
Ball Watch, Bremont and Longines moderator
Joined
·
11,588 Posts
More annoying to me is its not true. While I like the new Tudors they do not have many of the features and standards that have made Rolex. They don't share many elements other that case machining and I see an apparent attempt to make things less than a Rolex. I'll point to the bezel wobble on the Black Bay and Pelagos verses a Sub as an example or the Top Grade ETA that is not COSC (and not well regulated based on the Watch Time test of the Black Bay). The Pelagos bracelet is riddled with gimmicks were the Sub bracelet is understated yet fully functional industry standard for comfort. The two newer Tudors I looked at felt more like a 60% Rolex intentionally. Half a Rolex at half the price probably is not a great marketing campaign. Don't get me wrong I will probably buy one of the two above when they are available in the US, but I have my expectations preset and have already handled both. I did own a Tudor Sub in the past from near the end of the last time they were in the US. That linking to Rolex was part of what killed them last time so I hope they abandon it and stand on their own. The big issue I see now is no Rolex AD I have talked to wants the line! I think it would be better if it was at non Rolex AD. Tudor is trying some new things and taking chances with a market cap. Some cool things can come from this, but they need to address the movement thing and at least use ETA COSC or not let the three blind mice regulate them. Plus 13.5 seconds on a nearly $4k watch is intentional grounding(sorry for the US football reference). Additionally a little reserve would help on things like the Pelagos clasp, they should have stopped before adding the spring thing.
 

·
Ball Watch, Bremont and Longines moderator
Joined
·
11,588 Posts
+1

Tudor is not that well known. Mostly by not being present in the US market.

Why would you buy one vs a Rolex. One answer: Price.

Super fit and finish for 1/3 the Rolex price.

I know there are cheaper alternatives.
Tudor will be here any day now. Two page ad in the primary US watch magazine (Watch Time) plus a review in the same magazine prove they will be here soon. They only review watches available here.

Not at 1/3 more like 1/2 at least based on the current offerings.
 

·
Registered
Joined
·
272 Posts
For the general consumer, it is a good marketing position to borrow the Rolex equity. Even for me Tudor came onto my radar from the Rolex association. I agree with the OP that if you want a Rolex then buy a Rolex. As for Tudor, they have departed from their heritage of being a Rolex homage to designing watches that have a unique personality. I hope at some point they will drop the heavy patronage of Rolex. Ironically, I really love everything about the BB. What's holding me back is getting past something made by Rolex that uses a Swatch movement. It's like hitting a brick wall. I think I would have purchased one already if they would have just simply marketed this really beautiful watch without the Rolex reference. The watch is gorgeous with great finish and an excellent movement. Hopefully it will escape its " entry level Rolex" status.
 

·
Registered
Joined
·
2,957 Posts
Tudor will be here any day now. Two page ad in the primary US watch magazine (Watch Time) plus a review in the same magazine prove they will be here soon. They only review watches available here.

Not at 1/3 more like 1/2 at least based on the current offerings.
Not really. The current offerings are full of inflated prices due to the watches not being offered in the US.

I am in Canada. We have Tudor here for quite some time. The US sellers are asking above MSRP prices at the moment.

Here is an example. Most buyers in US are not aware that Tudor BB retails at $2950 on strap and $3250 on bracelet. That is retail price. I have seen used selling on WUS for higher.
 

·
Banned
Joined
·
4,491 Posts
Tudor hasn't been sold in the US for a few years. It's a way to establish confidence in the brand since as mentioned everyone knows Rolex. But as far as 'better value proposition,' if it's 1/3 the watch and 1/2 the price, the Rolex is the better value.
 

·
Registered
Joined
·
2,957 Posts
Tudor hasn't been sold in the US for a few years. It's a way to establish confidence in the brand since as mentioned everyone knows Rolex. But as far as 'better value proposition,' if it's 1/3 the watch and 1/2 the price, the Rolex is the better value.
Compare Tudor BB with a SubC. Fit and finish are on par. I know because I had both. I will give a slight edge to the SubC but still the BB is very close. Leaving personal taste on colours aside, the watches are comparable.

SubC retails at $8550 and the BB at $3250.

EDIT: don't get me wrong, there is much more to the SubC than there is to the BB. The in-house movement, heritage, etc, etc... And that is why you pay the premium. I am just stating the fact that Tudor's offering are great value for the money. That is it.
 

·
Registered
Joined
·
2,555 Posts
+1

Tudor is not that well known. Mostly by not being present in the US market.

Why would you buy one vs a Rolex. One answer: Price.

Super fit and finish for 1/3 the Rolex price.

I know there are cheaper alternatives.

Price is not the "one answer" although it surely is a compelling one.
 

·
Registered
Joined
·
1,083 Posts
If Mercedes brought out a down-line brand, wouldn't they trumpet the fact that it is made by Mercedes?

I'm assuming Rx actually makes the Tudor.
 

·
Registered
Joined
·
274 Posts
I believe that not all the sellers are trying to utilize the Rolex name on purpose when selling their Tudor watches. I have a Tudor watch that was bought about 15 years ago from a Rolex AD. The dial says Tudor but the oyster caseback says Rolex, the crown says Rolex, everything else says Rolex except the dial. So is this a Tudor watch or Rolex watch? I am not sure. I just call it Rolex Tudor!
 

·
Registered
Joined
·
6,886 Posts
I believe that not all the sellers are trying to utilize the Rolex name on purpose when selling their Tudor watches. I have a Tudor watch that was bought about 15 years ago from a Rolex AD. The dial says Tudor but the oyster caseback says Rolex, the crown says Rolex, everything else says Rolex except the dial. So is this a Tudor watch or Rolex watch? I am not sure. I just call it Rolex Tudor!
I prefer Tudex or Tulex.
 
  • Like
Reactions: lmcgbaj

·
Registered
Joined
·
109 Posts
fyi the watch shop at wynn las vegas is going to be the first us AD. it is across from the rolex botique. I think he said it would be end of june but could have been july
 

·
Premium Member
Joined
·
21,864 Posts
Compare Tudor BB with a SubC. Fit and finish are on par. I know because I had both. I will give a slight edge to the SubC but still the BB is very close. Leaving personal taste on colours aside, the watches are comparable.

SubC retails at $8550 and the BB at $3250.

EDIT: don't get me wrong, there is much more to the SubC than there is to the BB. The in-house movement, heritage, etc, etc... And that is why you pay the premium. I am just stating the fact that Tudor's offering are great value for the money. That is it.
I absolutely agree, I have the Tudor Black Bay and the Rolex Ceramic Submariner No Date, and the fit and finish on the two are very much comparable. I also had the Tudor Pelagos briefly, and it was a very nice watch as well.

The so called "gimmicks" on the Pelagos bracelet are geared towards real divers who will wear the watch over a wet suit that compresses under pressure. Indeed, the Pelagos is a watch that has been designed first and foremost as a dive watch, and it shows in the matte finish, as well as the wonderful lumed dial and lumed bezel. The bezel click on the Black Bay and Pelagos are also extremely precise, and modulo the movement and the brand cachet, I don't feel that you give up much in going with the Tudors instead.

The movement on the Rolex Submariner is certainly better, but the ETA 2824-2 modified with the KIF shocks and Triovis micro-fine regulator is excellent as well. In my Tudor, it is accurate to +2 sec/day. I like that Tudor is taking risks in design that Rolex would never be able to do, and it's well on its way towards developing their own following independent of the Rolex heritage.

I bought my Black Bay brand new in Europe for about $2800 (after VAT refund) on a bracelet, and at that price, it's an absolute bargain.
 
  • Like
Reactions: lmcgbaj

·
Registered
Joined
·
6,886 Posts
fyi the watch shop at wynn las vegas is going to be the first us AD. it is across from the rolex botique. I think he said it would be end of june but could have been july
It's going to be ACROSS from the Rolex Boutique... isn't that interesting?? I'd say they are trying to distance themselves and their marketing... a little.
 
  • Like
Reactions: lmcgbaj

·
Registered
Joined
·
323 Posts
Discussion Starter #18
It's going to be ACROSS from the Rolex Boutique... isn't that interesting?? I'd say they are trying to distance themselves and their marketing... a little.
+1 ... |>
 

·
Registered
Joined
·
168 Posts
I might be in the minority here, but I had never heard of Tudor until I started lurking around watch forums. I'm sure I had seen a few, but had no idea what they were, and likely grouped the Rolex style models in with the rest of the "homages". I don't think they appeal to the general public the same way they appeal to the WIS crowd, particularly in the states. I think the average non-WIS would prefer something more recognizable for the money, such as an Omega.
 
1 - 20 of 24 Posts
Top