[Ernie Romers]

Watchuseek just loves what Jeff Kuo, founder, designer, and CEO of XETUM is doing, and it is no surprise that he has been able to design and produce yet another winner collection, next to his Tyndall and Stinson collection. Watchuseek is proud to be the first one to show you the NEW Kendrick Collection:

Visit the XETUM website

 

[Perseus]

I like the hidden lugs, but the new styles remind me of Swatch watches.

 

[Ernie Romers]

Today I asked Jeff to comment on the new Kendrick collection. I asked him what motivated him:
Jeff Kuo:

In designing the Kendrick, I wanted to offer a bolder and sportier look to the collection that was still consistent with the Xetum style. I also wanted to continue offering an instrument-style design, as our customers really appreciate this style. To achieve a sportier look, I kept the elements on the dial to just a minimum, but made each feature bolder, from the hands, to the markings on the dial, to the numerals. I also chose NATO straps with strong colors to complement this. For the instrument-style layout, I looked to automotive dashboards for inspiration. Not any one particular car or brand, but rather looking at dashboard instruments that made a strong statement in a subtle and nuanced way. I'm very excited about the latest addition to our collection and think it will add a great new modern design dimension to the Xetum collection.

Thank you Jeff, appreciated!