This past weekend I attended a Victorinox event at Brinker's Jewelers in Evansville, IN where they put (5) INOX watches through a series of brutal conditions to demonstrate their durability. Each of the watches was frozen in a block of ice which was then melted with a torch. At one point, half the watch was frozen and the other half was in direct flame. Then they took them up a sky lift and dropped each of them TWICE from 25' onto asphalt. From there, the watches were put in a cement mixer along with water, sand, rocks, and approximately 4" chunks of concrete. Lastly, they were run over by all three axles of either a 28,000# personnel carrier or a 48,000# fire truck. All (5) watches, despite receiving varying degrees of scratches or gouges in their cases, continued keeping time and their sapphire crystals were intact (this was the most impressive part for me). As a watch enthusiast, this was a really fun event to be at. Dean Powell and the guys at Brinker's did a wonderful job organizing and hosting this event. For those wondering, they sold raffle tickets and raffled off the test watches for the Evansville Fire Department education drive. It is really great, albeit expensive, to live near a jewelry store with such an amazing watch department.
I'm sorry for the poor quality of my pictures, but they had a photographer there and I'm told you can find those pics on the Brinker's Jewelers Facebook page or Instagram (if you partake in social media). For those that care about this sort of thing, I have no affiliation with Brinker's other than being a customer (they are an AD for not only Rolex, Tudor, Tag, Victorinox, and Mont
I'm sorry for the poor quality of my pictures, but they had a photographer there and I'm told you can find those pics on the Brinker's Jewelers Facebook page or Instagram (if you partake in social media). For those that care about this sort of thing, I have no affiliation with Brinker's other than being a customer (they are an AD for not only Rolex, Tudor, Tag, Victorinox, and Mont
blanc, but also Nomos, Zodiac!).




