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August 31, 2010
World Première | American WOOMAN
- a collection not for the demure or weak at heart
Coinciding with the Fourth of July celebrations, the House of VOILA in conjunction with American fashion photographer James Gabbard premièred its "American WOOMAN" collection at M1NT - Hong Kong's exclusive members only night club. Dressed in appropriately themed costumes, models posed as gas station attendants and rock-n-roll stars and partied with invited guests making it summers hottest A-list event.

Stars-n-Stripes, the ultimate American classic, is Roger Khemlani's inspiration for his seductive American WOOMAN collection. Although the watch face is designed more to resemble a Vegas show girl's costume, the collection is a tribute to the liberal and patriotic women of the US.
Designed as an inverted heart around the letter 'V' (for VOILA); WOOMAN is an intriguing new collection that draws imagery from a female silhouette. Hints of both innocence and enigma are plentiful, with suggestions of a veiled meaning. The collection is designed to tantalize the viewer and literally bring a 'wow' to their lips.

The original WOOMAN collection is intentionally designed as a blank canvas in order to personalize collections to suit our clients discerning tastes. In my twenty odd years of creating watches, never before have so many women come up to me and requested to be an inspiration for my collection - so definitely expect a lot more variations to follow" claims Roger Khemlani.

Click here for American Wooman Premiere video

A big thank you to all who attended and made 'American Wooman' launch a huge success! We sincerely missed all who couldn't make it.

The House of VOILA is a vertically integrated design, development, and distribution studio using globally sourced components with production in Switzerland. Designed by Roger Khemlani, VOILA, a renowned French expression, meaning "behold" in an exuberant way, is branded on revolutionary timepieces with elements of a "WOW" or "SURPRISE" in them. Since its inception in 2002, VOILA collections have found their balance in artistry and precision engineering and are proudly leading today's design revolution in wrist-art.

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