Did you update the phone to iOS 11 beta? How about restarting either device, or maybe re-pairing the AW with the phone?After 4 Attempts it hot installed, but the app on the iPhone does not acknowledge it was finished.
I think they could do it successfully if they did it similar to how they have an iMessage store now. People might have to pay for different faces but it also means they could set some kind of rules so that they can all look nice.Don't feel bad about not getting third-party faces. Most of the ones people make for Android Wear look like s*** anyway, and I can't fault Apple for wanting to protect their brand.