I'm a big fan of turtle/cushion case watches. Most of my experience has been with classic Seiko and an ocean7 that I really enjoyed. The dimensions of this watch are very different than what I have seen on anything (except the originals), so I don't catch what you meant by "we have all seen this before..."Micro brands have become really boring. We have seen all this before and in addition dials are plain and simple (only lume applied) - it looks really cheap. I'm waiting for something different.