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I've been thinking about how the name of a brand can make or break a watch. So I decided to post a thread to see what you all think about this subject. Specifically, I'm talking about divers, and I'd like to give my take on several of the brand names out there.
Here goes, remember, this is just a personal opinion and very, very subjective. The way I see these names has a lot to do with my past experiences, so obviously other persons will see these brands in another light.
Rolex: to me it's a bling name, the first thing I think is: expensive, it has more to do with the huge amount of gold with encrusted diamonds watches that I've seen in my life, and less with the watch quality itself. If someone asked me the name of a luxury brand, that would be the first on my mind.
Seiko: it's a worker brand, the name in itself means nothing to me, but my associations with the brand are good value and quality, it's the kind of watch you use everyday.
J. Springs: I chose this one because it's a clear example of how a bad name can break a brand- what where they thinking?
Zinex: This is a really cool name, it means business! If I knew nothing of the watch, I'd think it's a big mean watch. And it is.
Baliha'I: To me it's a fun, funky name. Not necessarily a dive watch name, but somehow it just suits the watch. It's a good one.
Bathys: It doen't really mean anything to me as a name, but if I add 100 fathoms to it, it's a deal maker. Sounds really good
Dwatch: Very cool watch, not so cool name. It reminds me of Swatch. That said, it's not a deal breaker, it's just ...so so
Halios: It just screams MACHINE, like a tank. I'd say that's a good choice.
Marathon: a good name, but not for a watch, at least it doesn't do it for me. It's not a deal breaker, though...
Omega: 007- I can't think of nothing else. It's a good iconic name.
Hamilton: Never in my life would I think that's a watch. And it is... a good one, but the name reminds me of a good taylor.
Officine panerai: (is that spelled right?) A great name for a watch, but not necessarily a diver. The "officine" makes the name
Kremke: see Halios
Ocean7: a good dive watch name, or even better, a marine sports brand.
Doxa: It feels right, although I'm a Cussler fan, so I'm biased...
There are so many more out there, I can't possibly cover them all. I'll post my take on other brands if there's interest. Do you think that a bad name can make you see a particular watch in a different light? Would you wear a Rolex sub if it had "Sexy kitten " written on it instead of Rolex? What other names do you like and what do they make you feel or think? After all, sometimes it's about the watch, others it's about perception...
Hope this is interesting to some of you.
Cheers!
Here goes, remember, this is just a personal opinion and very, very subjective. The way I see these names has a lot to do with my past experiences, so obviously other persons will see these brands in another light.
Rolex: to me it's a bling name, the first thing I think is: expensive, it has more to do with the huge amount of gold with encrusted diamonds watches that I've seen in my life, and less with the watch quality itself. If someone asked me the name of a luxury brand, that would be the first on my mind.
Seiko: it's a worker brand, the name in itself means nothing to me, but my associations with the brand are good value and quality, it's the kind of watch you use everyday.
J. Springs: I chose this one because it's a clear example of how a bad name can break a brand- what where they thinking?
Zinex: This is a really cool name, it means business! If I knew nothing of the watch, I'd think it's a big mean watch. And it is.
Baliha'I: To me it's a fun, funky name. Not necessarily a dive watch name, but somehow it just suits the watch. It's a good one.
Bathys: It doen't really mean anything to me as a name, but if I add 100 fathoms to it, it's a deal maker. Sounds really good
Dwatch: Very cool watch, not so cool name. It reminds me of Swatch. That said, it's not a deal breaker, it's just ...so so
Halios: It just screams MACHINE, like a tank. I'd say that's a good choice.
Marathon: a good name, but not for a watch, at least it doesn't do it for me. It's not a deal breaker, though...
Omega: 007- I can't think of nothing else. It's a good iconic name.
Hamilton: Never in my life would I think that's a watch. And it is... a good one, but the name reminds me of a good taylor.
Officine panerai: (is that spelled right?) A great name for a watch, but not necessarily a diver. The "officine" makes the name
Kremke: see Halios
Ocean7: a good dive watch name, or even better, a marine sports brand.
Doxa: It feels right, although I'm a Cussler fan, so I'm biased...
There are so many more out there, I can't possibly cover them all. I'll post my take on other brands if there's interest. Do you think that a bad name can make you see a particular watch in a different light? Would you wear a Rolex sub if it had "Sexy kitten " written on it instead of Rolex? What other names do you like and what do they make you feel or think? After all, sometimes it's about the watch, others it's about perception...
Hope this is interesting to some of you.
Cheers!