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When a person is buying a luxury watch, what factors does he/she consider that determine which brand he buys
 

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Easy


  1. Do I like it
    (taste)
  2. Can I afford it
    (budget)
  3. Am I willing to spend the cash on it
    (aren't there things I like more/want to have more to better spend the cash on)

When all 3 criteria are met, go for it.
 
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When a person is buying a luxury watch, what factors does he/she consider that determine which brand he buys
When fishing for content for an about.com article (or other linkbait junk content), how many new accounts does one person need to create to get their writing done for free by other people?
 

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For me it's 'hot or not', price, and quality. I couldn't care less about heritage and prestige.
 

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Do I like how the watch looks?
Do I look how the watch looks on my wrist in front of a full sized mirror?
Price - but that is a whole new subject.
 
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