OK God's honest truth, and you can laugh if you want. The first JLC I coveted was a result of watching the first Doctor Strange movie. As you all know, Benedict Cumberbatch has a seriously cool collection of watches in the movie. But it was the JLC Master Ultra-Thin Perpetual in white, that really caught my eye. And then as I started to read about JLC's history and its place in horology, the brand started to peak my interest.
Many of the JLC watches are not well-known to the general public, which I find to be a huge bonus, since I live in an area where folks have been robbed for their Rolexes. It's gotten to the point that I don't wear mine, which is a shame. Now maybe the "Doctor Strange Watch" may be too noticeable, but I've grown to like some of the "less pricey" models such as the Master Control Geographic and MC Calendar.