Very few watch companies make their own movments today ...
Well a watchmaker recently told me that saying that a watch has an Eta movt is like saying it has a diesel engine, there can be great differences in how an movt cranked up by Oris and the movt in a Swatch automatic is in quality when it comes to bearings and such.
Regards
Erik
That auto reference is pretty accurate Erik - a lot of the more prestige brands like IWC for example take an ETA movement for some of their models and significantly (or moderately, depending upon the work they want to do) re-work components of it to make it more accurate, durable, etc and in keeping with their philosophy on watchmaking. This means a lot of work (manhours) could have taken place on the movement prior to it being put in the IWC case and ready for sale.
The analogy about cars is pretty close - I mean, look at the number of car companies that are sharing motor and transmission combo's these days around the world. After the swiss watch industry crisis of the 70's due to the Japanese quartz, the idea of a company that economically produced just the movements for the majority of the industry seemed sensible.
Also, this had been the case in the swiss industry for many years - indeed if my memory serves me, many years ago, Jaeger LeCoultre was perhaps better know as a movement supplier to the likes of IWC and others as well as being a watch designer themselves.
This question about ETA based watches often starts a debate as people feel they may be being short changed on buying a watch that has a relatively inexpensive movement in it, but costs not insignificant $$$.The important thing to realise is that ETA movements are not poor quality by any means - on the contrary, they are of a high standard, just that they are mass produced.
Though the "magic" of buying a more prestige brand does to me feel a little less magical when you know they don't make their own movements - to many enthusiasts, the idea of owning a truely bespoke watch (movement, case, dial, etc) has an alluring appeal - just today it costs quite a lot to live that idea.
Cheers
Richard