Just wondering, (& always looking for the next watch), in your opinion, what's the best/least expensive Swiss automatic mens watch? Casual/diver/chrono/dress/plain, doesn't matter, new, not vintage.
+1 on Mido, the best value on a good Swiss brand (in affordables), and the designs are timeless as well. As others have suggested, Tissot, Hamilton, Swiss Army and Bulova are some of the others. Atlantic is good too. Stowa, Mido and Atlantic offer the cheapest COSC certified chronometer watches.If you are asking best BANG for the buck and not particular style, then my suggestion would be:
Mido Commander on mesh bracelet can be had brand new for less than $400 which is VERY VERY good price considering you will get Top grade ETA movement for pittance.
(Multifort model can be had for less than $400 as well.) You will get double AR coated Sapphire crystal as well on these.