To be honest, the only reason the term homage is used so widely for copied designs is because people hear other people calling them homages. If nobody started that trend (at least 10 years ago, it seems), I for one would always refer to my Willard copy as a copy (albeit in a colour the original never came in) just like I used to call my Strat copy (it was an Ibanez version of a Fender guitar) a copy. But the term homage has gained so much traction that arguing against the term has become a futile endeavour - the people arguing against the term are the only people who care.
Designs will always be copied. Earlier in this thread I cited my M65 field jacket, jeans and aviator sunglasses as examples (and no, I do not walk around looking like Robert De Niro in Taxi Driver!

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Watches are either treated as tools or jewellery, but I have never heard anyone complaining about someone's vernier calipers, spanners or screwdrivers looking like another manufacturers or complaining the same about someone's earrings, pendant or ring (but perhaps I just don't move in those circles).
As for that "flexing" thing, where some people claim copy wearers want to look like they are wearing an expensive watch and question the character of "homage wearers", I think that might in some cases more reflect their own reasons for wearing their expensive watch rather than what some guy who bought a $100 Steeldive does. I certainly don't "flex". Most people seeing a watch on someone else can't tell if its a $50 Casio Duro or a $10,000 Rolex.
Then again I may be wrong, as I am posting on a forum where people post pixellated screenshots taken from TV shows asking what watch some actor is wearing.
It's a funny old game, this hobby.