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If you were buying an expensive watch do you expect the AD to order a brand new watch from the factory to be delivered to you?
 

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Not necessarily. If the displayed watch is in mint condition, then its perfectly ok to pick it up and not have to wait to get a new one. If it has scratches or dings, then definitely order a new one. Its just preference really, if it looks good enough to you, buy it, if not, get them to order you one and wait for it.
 

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Unfortunately I don't think most ADs distinguish between display models and actual watches for sale - it's likely not economically viable. I have been disappointed on a few occasions when I was ready to buy a watch and it had dings and scratches on it. I am amazed at how poorly some ADs treat their watches. I saw one salesperson knock the watch on the underside of the cabinet as she was taking it out - I cringed and said "I don't want that one anymore".

I try to stick to watches that have all their stickers in tact
 

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I actually would prefer to get the watch I have in my hands on rather than one I've never seen before.
 

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That depends? If considered jewelry, I would say that like a diamond ring, it is new until purchased. If considered a collectors piece, I would say the moment someone other then the AD or me touches it.
 

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Is a car no longer brand new if someone else test-drove it but didn't purchase it?
 

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Is a car no longer brand new if someone else test-drove it but didn't purchase it?
Good point. If i drove a new car with a over 100 miles on it i wouldn't want it. I think if there's visible damage on a watch ask for a different one, otherwise I would take it then and there. Everyone know Petty was right, the waiting is the hardest part!
 

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If it is over 50 miles then i'll ask for a new one.
I actually hate car & watch analogies so my example probably isnt the best.

I don't know if I would ask for a new car if it had 50 miles, but I would definitely demand a lower price.

Scratches on a watch at an AD= order a new one.
 

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50 miles... that is ridiculous. Maybe you should ask how many times the watch has been wound up???
If someone purchases-- become un new once he wears the watch (not just try on)

I actually hate car & watch analogies so my example probably isnt the best.

I don't know if I would ask for a new car if it had 50 miles, but I would definitely demand a lower price.

Scratches on a watch at an AD= order a new one.
 

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I've noticed that at some ADs, the sales representatives wear expensive high-end watches, that change from time to time. I assume they're just wearing the merchandise as opposed to their personal watches, so that practice does really raise the question of where we draw the line about "new" watches.
 
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