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Leave it to my wife to make the obvious even more obvious.
I mentioned it to her over dinner, and she pointed out that one of the reasons I chose to focus my brand on the price range I did was because I perceived it as being a bit under-served.
My thinking was (and to some degree, still is) that the big brands seem to see the market as either "$200 and under" or "$600 and up". You really don't see the big brands paying much attention to the watches in between, especially not the mechanical watches, at least not here in the US. I was surprised when I saw a Tissot prominently displayed on the cover of a magazine on a Hong Kong newsstand.
If the pickings are slimmer between $200 and $600, I guess it stands to reason that the manufacturers don't put much effort into promoting new releases within that range.
For my own sake, I hope it stays that way.
I mentioned it to her over dinner, and she pointed out that one of the reasons I chose to focus my brand on the price range I did was because I perceived it as being a bit under-served.
My thinking was (and to some degree, still is) that the big brands seem to see the market as either "$200 and under" or "$600 and up". You really don't see the big brands paying much attention to the watches in between, especially not the mechanical watches, at least not here in the US. I was surprised when I saw a Tissot prominently displayed on the cover of a magazine on a Hong Kong newsstand.
If the pickings are slimmer between $200 and $600, I guess it stands to reason that the manufacturers don't put much effort into promoting new releases within that range.
For my own sake, I hope it stays that way.