Green is a soothing color. It is often worn by medical personnel during surgery to keep patients calm. Rolex boxes are green to keep customers from having a seizure when they realized how much they have paid for a piece of metal that goes tic-toc! :-d
I’m sure someone will chime-in with the reasoning behind it. In the meantime, if I had to guess I’d say it probably has to do with green being very complimentary to gold. When I think “Rolex”, I tend to think “gold”....so green strikes me as the perfect color to tie it all together.
I think that's just one of their colors. If you go to the website, the branding is in green and gold. I know some special editions, like the Hulk, are in green. I think they save the green for their anniversary watches. I'm not sure where the green came from though.
I have not read any other replies so my answer is not tainted by inference. This is one of those things that I would never even consider, very much like why is the Omega box red or the Tag Heuer dark grey to black. I probably shouldn't have said anything but am forever astounded at the things I read here.
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