I don't believe sweep seconds are better nor have I been "successfully conditioned" to believe so, I just prefer the way it looks. Time never stops, and a ticking seconds hand only moves for a fraction of a millisecond, remaining still the vast majority of that same seconds it ticks. That to me is a fundamental flaw with the way it tells time, not to mention if it is supposed to highlight accuracy and time readability, then hitting the marks perfectly right is an absolute necessity.Which is kind of a clue that the Swiss watch industry ultimately touted the supposed superiority of the sweep second hand as a way of fending off the onslaught of quartz movements when they presented a challenge to the status quo. IOW, we've been conditioned by successful marketing to believe sweep seconds are better, and for that matter mechanical movements in general too.
But then again, I don't even need a seconds hand. My anordain hasn't got one and I live very well without it. I don't live my life to such precision.