Would you pay more for your new Omega than full retail price? Of course not,but it seems that is exactly what a lot a people are doing by buying either direct or via Amazon from a company called Bodyings. Here is one example and unless Omega have slipped in a price increase without me knowing,Bodying show the retail price of a 3570.50 as £2009.99 and their sale price as £1959.90. That makes even their sale price £284.90 above Omegas full price,which is £1675. I read through the seller reviews and only one person realised he could have bought the watch cheaper from a UK AD rather than having his now overpriced watch shipped from Malaysia. Any of you dealt with Bodyings? I know i wouldnt.