Man, people always talk about Rolex and Tag Heuer and Omega when it comes to marketing - but nothing they've ever done, to my mind, comes close to the cringe inducing levels of WASP-y corniness and inflated self-importance that Patek demonstrates in those ads. I swear - the probability that one or both of these kids were picked up doing 120, drunk, in a brand new Porsche through the Hamptons with a politician's daughter in his lap, is approaching 1.0.

 

Man, people always talk about Rolex and Tag Heuer and Omega when it comes to marketing - but nothing they've ever done, to my mind, comes close to the cringe inducing levels of WASP-y corniness and inflated self-importance that Patek demonstrates in those ads. I swear - the probability that one or both of these kids were picked up doing 120, drunk, in a brand new Porsche through the Hamptons, with a politicians daughter in his lap is approaching 1.0.

Just awkward. Patek took a pillowcase, stuff them full of 5711s and bludgeoned us over and over again with these abominations.

 

This one, I think, should be titled: "Thank God I can still buy him a 'Gentleman's C' at Yale."

 

Patek's marketing is why I have zero interest in owning one

 

Patek makes beautiful watches. But based on their advertisement I could not identify any less with a brand.

I don't mind the slogan so much. My dad actually got me interested in watches. But every time I am tempted by the fantasy of the "heirloom" I remind myself of that auction show with middle age daughters getting their fathers collections evaluated while their pops is not even in the ground yet. Not knowing or caring about the watches beyond their monetary value.

That and the fact that I have to let go of the idea that my kids should be into what I am into. That they should appreciate and find beauty in the places where I find it. I think young parents still have that idea that their kids will grow up in their own image. That is why you see no one on the forum with kids past 10 years old saying anything about heirloom watches. They buy them a G-shock and hope they somehow manage not to kill themselves.

 

Yep. I think that idea has some strong roots in the past - where kids were expected to follow their parents footsteps (and generally they did). They weren't as expose to as many different experiences at such a young age, so it made sense that they'd live in the same city as their parents, take over the family business, even take over the home and raise grandchildren the same way. That's all changed now - we've got the internet, kids are travelling, more of them are going away for college and so on. That's all good - and it certainly does give the opportunity to become their own people.

Not sure that applies to the very wealthy, of course - maybe they do see their kids sticking close to home, following the family business and more closely mimicking their parents lives. There's a lot of wealth and privilege to be had in doing that. Then again, look at Prince Harry...

 

Inherit a Patek and a nuclear program.

 

Awesome!!

 

The next generation can choose their own watch, IMHO.......

 

Yep

They can choose one of mine if they want, but chances are they won't care at all and will want to make their own way in life rather than be an imprint of what came before.

 

The next generation can have mine....or they can sell them and use the money for whatever interests them....or they can take them to Goodwill and get a tiny tax write off

I'll be dead, so I will not care.

 

The next generation can have mine....or they can sell them and use the money for whatever interests them....or they can take them to Goodwill and get a tiny tax write off

I'll be dead, so I will not care.

Savage but true!

 

Haha, I agree that the watches as heirlooms idea is not universal and Patek's slogan is cringy, but the thread seems to have been derailed now...

Anyone willing to share pics in the format? Just meant to create this thread as a way to collect cool pics.

 

 

I saw a nice trend on Instagram for this type of shot (original by @watchstudies):

View attachment 15675888

Which reminded me of Patek's slogan:

I would like to understand how this shot of a dog's paw resting on a man's wrist would remind you of Patek's slogan - think of it as something like a Rorschach test.

 

The dog is inheriting the watch collection. Should it outlive its owner.

 

Seems like some lame atempt to bash Patek; should be Green Poop.

 

My daughter will someday inherit mine. But it seems like this thread is poking fun of people like myself.

Going to get myself a G Shock so I'm accepted here.

 

Congrats and best wishes on your daughter!

G-Shocks are cool, no doubt, but there are also many here who appreciate Patek.

 

What I'm wearing, whatever it is, is very likely NOT what the "next generation" will be wearing--so, the watches that I own are for me--when I'm gone, those who remain can do whatever it is they want with them, but pretty likely, they won't be wearing them.

 

You never really own spacetime, you merely occupy it before being supplanted by the next generation.

Memento mori...

 

An heirloom can be anything of sentimental value, it does not need a monetary value. I don't see any reason for myself to purchase a watch for thousands of dollars that doesn't mean anything to me other than just to pass it on. I have watches that I have fixed up and I love and also bought when I was younger as they were what I could afford with working newspaper routes. To me, those watches are more heirlooms then running out to buy something expensive.

 

Exactly. I have a non-working ladies French lapel watch in a silver case that has nominal monetary value. A family member wore it to the Grand Canyon on a long excursion just after 1900. The story and family connection make it a priceless heirloom.

There are watch companies that spin the idea of creating an instant heirloom if one spends enough money. It must catch some as the baited hook continues to be offered.

 

I don't have any kids- does this mean I can't buy a Patek?

Not that I would anyway.

 

I don't have any kids- does this mean I can't buy a Patek?

Not that I would anyway.

No your dad should get you one though.

 

I think anyone that buys a patek shouldn't worry about being a cliche...

 

This is taken from the Rolex Forum:

 

Or

"You never really own a Rolex, you just count the days until you can flip it at double MSRP".

 

It is a 25 year campaign/concept, I’ll give them that... but after a quarter of a century it’s still so white, it’s unbelievable. And they all seem to live in a medieval Italian villas and drive vintage Ferraris. Maybe the world hasn’t changed that much for their target audience after all.

 

My collection gets buried or incinerated with Me.

 

You never really own a Vostok...

...You’re just taking care of it until you sell it on eBay

*No Vostok shade intended, I “own” and love many.

 

Huh, I was gonna say “ I don’t own anything, my wife just lets me use her stuff” lol!

 

I see more rappers wearing pateks than people on the street.

I don’t think “pateks” are so “waspy” anymore.

Last time I was in the “hamptons” the people did not look like any of those pictured. There is a big difference between residents and those that fly in for the summer etc.

Got a nice lecture on north shore vs south shore blah blah blah.

 

 

I was thinking red laced panties. But maybe this was about watches?

 

I've always told my wife she never own those panties. She merely put them on for me to take them off.

 

What is this thread about again?

 

Derailed thread. I should just unsubscribe [emoji23]