Austin, Texas-based watch brand Tockr is making its first-ever appearance at New York’s Neiman Marcus Hudson Yards in NYC’s Chelsea area this month.
Tockr’s Air Defender watches will take pride of place at the multi-level store, merchandised directly on the men’s fashion floor.
Tockr will be present on Thursday, March 14, 2019, at the exclusive Neiman Marcus Hudson Yards VIP event from 5 pm to 7 pm., with special after-party festivities running until 9:30 p.m. Neiman Marcus will carry a range of models from Tockr, including their iconic Air Defender chronograph watches.
On sale will be the Air Defender chronograph watches designed in Austin and assembled in Switzerland. The Air Defender takes cues from wristwatches designed specifically for military pilots during the 1970s while adhering to the rigid specifications established by NATO. The 45-mm watch is made from stainless steel with a cushion-shaped case, water resistant to 100 meters it has a 42-hour power reserve.
Beneath a sapphire crystal, the Air Defender chronograph’s 60 second, 30-minute, and 12-hour counters come dressed in a choice of matte black, sunburst blue, dark green, panda, or silver, and each watch style offers crisp legibility thanks to the ultra-luminescent markers and reflector ring.
The rotating inner bezel is adjusted by pushing the crown at the 10 o’clock position. On the reverse side, a sapphire crystal case back reveals a look at the Air Defender’s top grade Valjoux 7750 Swiss-made automatic movement and the custom Tockr skeletonized rotor.
Neiman Marcus will feature a selection of the most popular Air Defender models in a range of dial designs and strap or bracelet options from interchangeable hand-stitched calfskin leather to integrated brushed and polished or PVD coated stainless-steel bracelets.
Tockr also partnered with HIX Design out of Oklahoma City to develop a custom strap to complement the Air Defender’s sporty style. The highly worked custom straps are flared at the lugs, tapered at the buckle, and feature a raised and perforated section near the lugs with leather colors custom coordinated to the Air Defender dials.
Each Tockr Air Defender model comes with a 2-year guarantee and the collection ranges in price from $1600 to $1950.
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