California watchmaker Weiss has released two limited edition dials inspired by founder and owner Cameron Weiss’s beloved Land Rover truck.

With American Issue Field watches, camping gear, and dogs in tow, Cameron embarked on a journey that would take him from the city streets of L.A. through the Rocky Mountains, Texas hill country, the Kentucky Bourbon Trail, the Great Smokey Mountains, and so much more.

This first edition of the Weiss Gauge Series of timepieces was inspired by a journey across the country where Cameron took his 1971 Land Rover truck from Los Angeles, California all the way to Charleston, South Carolina and back. The dial showcases the details found in the gauges of the Weiss Rover truck that was taken on that cross-country journey.

Cameron Weiss machines each individual component of the watch from solid bars of metal, resulting in a special hand-tailored offering. There are close to 150 pieces in each timepiece, with nearly the entire watch being machined and hand-finished under one roof at the Weiss studio.

It’s like each watch is a little piece of art made by Cameron for each client. The dials featured on these watches are also the first of any Weiss timepieces to feature luminescent numerals and hands for greater visibility in the dark.

How much?

The light green and black 42mm Rover Gauge Series American Issue Field Watches retail for $2,500 each and both are available for purchase exclusively at

This is a limited production run of 71 individually numbered watches. Cameron is producing 21 of the light green dials and 50 of the black dials. With its vintage-inspired look, this American-made watch is a special collector’s item for watch and car enthusiasts alike.

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