This has to be one of the hottest tickets in town. Milan was the first stop last night in a series of 12 exclusive El Primero 50th anniversary dinners hosted by Zenith over the next year in celebration of the half-century of the legendary El Primero high-frequency chronograph.
The city was deemed a natural choice for the kick-off, given that Italy was the first country to receive the El Primero in 1969. Part of a tour entitled “Le Grenier Club” and characterized by their exclusive atmosphere and select, unexpected locations including art galleries and exceptional private properties in 12 of the world’s greatest cities, the dinners will take place at a rate of one a month symbolizing the 12 months of the El Primero 50th anniversary year.
From London to Dubai, via Tokyo, Paris, Hong Kong, New York City, Shanghai, Singapore, Moscow, Mexico and Geneva, each dinner will host just fifty guests including retailers, friends of the brand, final customers, collectors, press, and influencers, who will be treated to a number of surprises.
At each dinner in tribute to the original El Primero, Zenith will present an anniversary set containing three chronographs with emblematic tricolor counters. We featured an article on this collection earlier this month. Until this year Zenith had not offered a reissue faithful to the original model, but it’s now included in the anniversary set, in a 50-piece limited edition, includes in its first compartment a perfect reiteration of the 1969 El Primero chronograph; a Chronomaster El Primero with optimized movement; and a Defy El Primero 21 accurate to the nearest 1/100th of a second. It also features a deliberately empty cushion destined to welcome Zenith’s next feats in the field of extreme high frequency.
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