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Does anyone know what the Rolex model allocation to the AD looks like?

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11K views 49 replies 30 participants last post by  Mark Lin  
#1 ·
I was curiuos about the production numbers and allocations to AD. I read these post that say that a Datejust is easier to get than a Submariner or Daytona, and ladies models are even easier to get.

Does anyone, outside of Rolex, have any idea of production numbers and which models have the least waiting time? Is this across the board or geographical? Are higher priced models produced less?
 
#2 ·
Nobody outside of Rolex knows. SS men’s sports models are the hardest to get outside some truly insane pieces like a Rainbow Daytone. TT models easier to get on average.

DJ easier to get than OP. Sub/GMT harder to get. Daytona near impossible.

YMMV. Talk to your AD and register your interest. Be prepared to wait a long time for desirable pieces.
 
#4 ·
I was curiuos about the production numbers and allocations to AD. I read these post that say that a Datejust is easier to get than a Submariner or Daytona, and ladies models are even easier to get.

Does anyone, outside of Rolex, have any idea of production numbers and which models have the least waiting time? Is this across the board or geographical? Are higher priced models produced less?
You've been here long enough. Haven't you read Sporty's napkin math?
 
#9 ·
I’m assuming that allocations will vary depending on geographical locations of the AD’s, and the turnover.

My AD is part of a large chain, and my contact there reliably informed me that the blue dial Skydweller was the rarest watch, harder to get than even the Daytona, in my locality that is.
 
#11 ·
I’m assuming that allocations will vary depending on geographical locations of the AD’s, and the turnover.
This.

ADs that sell more, get more allocation of watches and therefore get more "more desirable" models.

I don't know what the math is but in the past it was something like; if a retailer receives X-number of Rolex a month, some percentage will be stainless sports models, and a smaller percentage of that will be the more desirable of those.

I read these post that say that a Datejust is easier to get than a Submariner or Daytona, and ladies models are even easier to get.
DJ and OPs are easier to get because Rolex makes more of them compared to other models. Ladies models are easier to get because a.) they are mostly made of DJs and OPs and men are less likely to buy smaller sized watches for themselves.

Subs are probably the most produced of the steel sports watches.

Daytonas are probably the steel sports watch made in the smallest numbers.

I *think the Explorer II is produced in less numbers than the GMTs (collectively) but they are very popular so they are easier to get.

This topic has been discussed in the past. Do a search if you are interested in finding estimated numbers
 
#12 ·
Not sure but I think we'll get back to normal by the end of the year (Datejusts and stuff available). The US should be in full recession buy then and China F'd. Rolex building a new factory. The good times aren't far away. I don't buy the luxury never goes down argument, the Rolex owners I know aren't billionaires.
 
#14 ·
I don’t care anymore. It’s over for me now as a customer, for a bit anyway until you can just go into the ad and get them. I’m on the hunt for a sub but I’m probably going to go used.
 
#26 ·
This is all guess work and conjecture but mostly BS. This guy knows no more than anyonewith a ouija board. His numbers total up to about 70,000 on the most popular models that they make. They suppossedly make approximately 1 million watches a year, so you are telling me that a successful company only makes less than 7% of it's production consisting of the most popular brands??? I have worked in manufacturing enough to know that this is insane. If it were true dealers would have mountains of ladies models and the rest of the models not on this list. This makes absolutely no sense at all. I don't buy one single number in this crap load.
 
#31 ·
> His numbers total up to about 70,000 on the most popular models that they make.
@VinceWatch, I dont intend to argue with you. And, you are entitled to your own opinion....

just want to comment on "most popular" models --- here on WUS in our little microcosm of an environment, yes, the sport models you are thinking of are very highly sought after & coveted. But we here on WUS are a very small community compared to the rest of the public who knows the name "rolex" & wants one. I bet those masses of people don't want those sport models as much; they prolly want a DJ or DD something similar. The non WIS public desirous of rolex watch prolly out-number us 10:1 if not more. And, rolex is catering to them; not us....
Just, IMO. you might disagree.....
 
#36 ·
Ya go back BEFORE the Rolex craze and datejusts were the lowest denominator followed by SS models like sub/exp/exp2 followed by gmt2 and then daytona. Other models like milgaues etc were pretty much a 'walk-in' deal. Even subs back then in stock (no date). My girlfriend (now wife) snapped this at the Las Vegas boutinue back in 2011 and subs were in stock but I was too broke to afford one...lol. If I had brought my crystal ball, I'd have purchased all the SS models on my credit card and made a fortune in today's market !!
Image
 
#40 ·
I’ve got a good relationship with my AD. He said they get 6-10 Rolex a week. The date just are easily the most common. He said in the last two years they have only received 1 platinum Daytona. The subs and GMT’s don’t come that often. He also mentioned they have names of over 600 requests for Pepsi GMT. I have seen an all white gold sub there, an iced daydate, and some other oddities. I’ve got two from them over the last 16 months. He’s going to let me know on a few different watches if they come in.

Im not interested in anything over $20k. I can get the ice blue navitimer anytime I want for $8k. I like it better than the Daytona. The two really want are the Pepsi gmt and the blue dial yacht master 40.
 
#42 ·
I don’t think that “the rich”, as we classically think of them (and, tbh, are probably over represented statistically on this forum), are going to have trouble buying watches in the recession.

But, aside from the flippers, there’s also a ton of people who made a ton of money on speculative assets in the last decade because speculative assets did really well in a 0% interest rate environment. And while some of them might be smart enough — or lucky enough — to pull out at the right time, I think a huge percentage of them are going to have their net worths fall back to earth, and the. they will have trouble continuing to buy watches. They might even choose to liquidate their watches for capital. (I mean, we’ve been in a 0% interest rate environment for the better part of a decade. For some of these folks, this environment is literally all they know — it’s been this way since they graduated college. Even SVB, a bank, got surprised/caught by the rising interest rate environment. How much can you blame the 28yo Miami crypto-bro?)
 
#45 ·
I mean it's not about production #s at all. Everyone knows Rolex makes over 1M watches a year. The question is getting a piece at retail from the AD .......even the most basic DJ41 config may take ya over a year from one AD where as another may give it to ya on walk-in.

This is where buying a Rolex at retail is like playing lotto. Ya never know when your luck will strike. I got my lv sub (zero purchase) in 8 months and I've read reviews of that AD and apparently, handful of people have been waiting for 2 years now with purchase history! Why did the AD decide to allocate a highly sought after model to me directly without any purchase is a mystery ..maybe I'm a likeable guy..lol. My friend has been waiting for a sub at another AD for over a year now and he's already bought a DJ41 and a Tudor. AD keeps telling him "omg...the waitlist is so long and we haven't received much shipment" which is pure BS. On Reddit, I've seen people getting sub as low as 3 months with zero purchase so it's a total hit-n-miss with the AD situation.

My advice is if u want a piece, cast a wide net and cover a huge area and sign up at multiple AD's and hopefully one will come thru. Other than that, if u have disposable income, just go grey market and get it. There's no need to "build a relationship" for something like a piece of man jewelery.